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Reduce, Recover, Recycle

Kellogg Company


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In this era of increasingly scarce natural resources, leftover or unwanted materials/food have come to be seen as valuable assets rather than “waste.” Many companies – and consumers – now do their best to minimize waste and find new uses for discards, sending unwanted materials to landfill only as a last resort.  Much of the “food waste” that is donated or recycled is still a high quality produce; it may just have packaging or labeling defects that make it unable to meet standards for distribution and sale.  Our goal at Kellogg is to first reduce food waste at the source whenever possible and then maximize our food rescue for donation in hunger relief across the globe. 

Feeding the hungry has long been one of our core social initiatives. From food donations during times of disaster to breakfast programs for schoolchildren, providing food for those who need it is inherent to who we are and what we do.  We are partnered with Feeding America in the US, and working internationally with local food banks to distribute food to hungry families & children.  Any waste that can’t be used in these initiatives will be recycled or sold to livestock operators to be used for animal feed – totaling over 97% of our waste stream. With our goal to reduce our waste per pound of food produced by another 15% by 2009, we continue to minimize our food waste footprint.

Through our Breakfast for Better Days initiative, Kellogg plans to donate 1 billion servings of cereal and snacks globally by the end of 2016.

We have a goal to reduce waste to landfill 20 percent by 2015 (per metric tonne of food produced), compared to a 2009 baseline.

Activity 1

Hunger is the world’s biggest health risk, according to the World Food Programme. And given the rapidly growing global population, the long-term sustainability and security of the food supply is becoming an increasingly critical concern. The problem is acute even in developed countries. As a leading food company, we know that the most significant impact we can have on society is through our foods.

  • In early 2013, we announced a new corporate philanthropy initiative, Breakfasts For Better Days™, that makes hunger relief – breakfast programs in particular – our signature cause.
  • In 2012, the Kellogg Company donations, combined with disaster relief and other in-kind contributions, totaled more than $52 million.

Start and delivery dates: By the end of 2016, Kellogg will provide 1 billion cereal and snack servings – more than half of which are breakfasts – to children and families in need around the world.

Activity 2

Our long-term vision is to send zero waste to landfill, and we are continuing to work toward that goal companywide.
We have a goal to reduce waste to landfill 20 percent by 2015 (per metric tonne of food produced), compared to a 2009 baseline. Between our original base year of 2005 and 2009, we reduced this waste metric by 41.5 percent.

In Europe, all Kellogg facilities have pledged to achieve zero waste to landfill by 2015.  We’ve made this voluntary commitment together with other members of the U.K. Food and Drink Federation, an industry association. Four Kellogg Europe plants have achieved it thus far – Bremen, Germany; Valls, Spain; Manchester, England; and Wrexham, Wales. The Pringles plant in Mechelen, Belgium, which we acquired mid-year 2012, also sends zero waste to landfill. Elsewhere in the world, our plants in Anseong, Korea; Lancaster, Pennsylvania; and Blue Anchor, New Jersey, also have achieved zero waste to landfill.

Start and delivery dates: Reduce waste to landfill 20 percent by 2015 (per metric tonne of food produced).