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Description:
The Nutrition/Dietary Guidelines/Food Safety Awareness initiative will involve a personalized multimedia outreach and education program to improve citizens' nutritional habits and food safety awareness. This campaign will focus on nutrition and eating habits for schoolchildren, low-income families, and the general population and will use traditional media outlets, such as television and radio, as well as new media, such as the Web and grocery store kiosks to encourage healthy and safe eating habits. In addition to information services, people will be connected with local dieticians, conduct online dietary assessments, and be provided with a wealth of nutritional information based on a personal profile. Besides Departmental efforts, opportunities exist to develop an interdepartmental approach by collaborating with the Department of Health and Human Services and building off the US Surgeon General's healthy eating campaign.
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