Web Presence Description: The purpose of the Web Presence initiative is to enhance the USDA's web presentation, improve usability, and provide a consistent customer experience. This initiative will allow all users to navigate USDA’s websites and portals based on their desired tasks or topics, rather than by USDA's organizational structure. The initiative will redesign and restructure Department web sites based on standard user-interface guidelines. The result will be a consistent look and intuitive navigation across all USDA sites and web-based applications. The initiative also includes the definition of a portal strategy to ensure the Department is implementing their customer-centric portals consistently, and in a manner that can be integrated with other Department applications.

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