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Frozen Concentrated Orange Juice
A
nother example of technology’s effect on agriculture is the processing
of oranges for frozen concentrated orange juice (FCOJ). The Florida Department
of Citrus invented frozen concentrated orange juice in 1945, and gave
the patent to the United States Government in 1948, which helped make
the frozen food industry commercially viable. Few, if any, oranges were
processed before the 1931-32 season in Florida. For that season, 98 percent
of oranges produced were marketed as fresh and the other 2 percent were
processed. Through the mid-1930's, this percentage had not changed much
and at the end of the 1930's, 80 percent of Florida oranges were still
produced for the
fresh market. By the end of the 1940's, however, the share of oranges
going to processing had increased to 40 percent. Five years later, that
share was nearly 70 percent. By the 1970's, over 90 percent of oranges
produced in Florida were processed, as they still are today. Economically,
the value of Florida’s orange industry went from $15.7 million in 1935
to $140 million by 1950. Within the next 30 years, the value of orange
production in Florida had topped $1 billion (packinghouse door equivalent,
PHD) annually and was valued at $1.3 billion PHD for the 1998-99 crop
year. There are a number of reasons FCOJ became popular. It is convenient
and time saving compared to squeezing juice at home. It readily pours
when thawed, easily reconstitutes with water, and is pleasantly cool immediately.
Data for the above chart
(CSV format)

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