Table of Contents

Introduction

    Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7

Communicators Guide

What Communicators are Saying About the Communicators Guide:

"The Communicators Guide is stunning … it is so clear, so useful, so appealing … I wanted you to know how much I enjoyed and appreciated it … it will have favored-nation status on my reference shelf. I loved the quotations, the layout, the organization, and the plain language." Rosalie Maggio, author of How to Say It, The Bias-Free Word Finder, and An Impulse to Soar.

"Denver communicators have discovered your guide … it's excellent and we intend to use it to refresh our skills in our office. Nice to know we have access to these materials." Craig Forman, USDA, Denver, Colo.

" … am pleasantly surprised to see that you and FCN figured out a way to spend the time to do such a comprehensive, attractive book." Larry Teller, EPA, Region 3.

" … the guides were met with rave reviews and high praise! If you end up with any leftovers, our office would be thrilled to have them!" Cornelia Sorensen, National Institute of Justice, Washington, D.C.

"Looks like you've done an awesome job of providing a useful resource for us Federal (and other) PAOs/spokespersons/media hacks." David Stell, IRS, Oklahoma City, Okla.

"This guide is one of the most useful tools that I have ever seen … hats off to those responsible." Terri Daniel, USDA, NRCS, Stillwater, Okla.

"Thanks so much for the Communicators Guide. It is beautifully done." Sondra Rester, Community Liaison, Tulare County District Attorneys Office, Visalia, Calif.

” … I've found your Communicators Guide invaluable — even sharing a copy with a daughter who is the Public Relations Director of the San Francisco Opera. She loves it, too." Marion Fitch Connell, Executive Director, Public Employees Roundtable, Washington, D.C.

"Kansas thinks this guide is great and would like to furnish our Management Team and each field office with a copy." Deanne Lull, USDA, NRCS, Salina, Kan.

"I've been using the Communicators Guide from the FCN as my reference point for putting together a communications seminar. It is an amazing resource!" Christina Doane, Conference Director, The Performance Institute, Alexandria, Va.