Release No. 0062.96 Backgrounder USDA BACKGROUND REPORT ON MEAT PACKING INDUSTRY CONCENTRATION STUDY February 14, 1996 Introduction: the Setting Concerns about concentration have a long history in the meat packing industry. Those concerns focus on the effects of concentration on prices and the process of price discovery that is so essential to a competitive market. Some observers fear that increases in vertical integration and coordination (ownership or control along the market chain) as well as concentration can amplify the potential for abuse of market power. They fear that firms in a concentrated processing industry that utilize a specialized input such as meat animals may be able to reduce the prices they pay to suppliers. There are other concerns, including concerns that large packers may use vertical coordination to block their smaller competitors from sources of supply, or to discriminate among livestock sellers. Certainly, the increased tendency toward vertical coordination reduces the prevalence of open market transactions, and restricts the availability of market information that is collected only on a voluntary basis. Other observers point to economic gains from concentration and vertical coordination. Some observers argue that livestock prices are higher due to increased efficiency and lower costs realized by large packers. In addition, vertical coordination arrangements may serve to reduce risks associated with supply and price uncertainty, providing mutual gains to buyers and sellers. Some argue that these gains more than offset any potential adverse effects of large market shares and higher concentration levels. These observers also argue that meat prices would be higher, and prices to livestock producers lower, with fewer animals sold. This debate turns on the answers to some fundamental questions: How do vertical coordination arrangements affect production costs, livestock and meat quality, price discovery, and market access? Do large firms possess and use market power? Do potential efficiency gains offset potential adverse market power effects of concentration? What is the role of Federal regulation in preventing large firms from abusing potential market power and in monitoring the industry? -more- -2- Past studies have provided inconclusive or contradictory information regarding these questions. In addition, new technologies have continually brought change to the industry, altering its structure with respect to production methods to meet new demands, and changing its underlying cost structure. Congress Requested a Study Congress included $500,000 in the USDA's Packers and Stockyards Administration (now Grain Inspection, Packers and Stockyards Administration (GIPSA)) 1992 fiscal year appropriation to conduct a study of concentration in the red meat packing industry. Congress requested that universities and other contractors be used in the study. In 1992, USDA commissioned university researchers and researchers from its Economic Research Service to conduct in-depth studies on several facets of the livestock sector that weigh directly on this debate. Input was sought from the public and other Federal agencies, to help prioritize research topics. This study reflects the priorities that were identified as being the most pressing at the time the study was commissioned. The study provides a wealth of information and a glimpse into a complex and dynamic sector of agriculture, and confirms that agriculture is increasingly industrialized. Today's markets and marketing strategies are extremely sophisticated, with new information transmitted with a speed that requires equally sophisticated and rapid decision making ability by firms and producers. The study offers a broad view of industry structure and behavior in the cattle and hog industries, focusing on analysis of interrelated areas: definition of regional cattle procurement markets, effects of concentration on prices paid for cattle, price determination in slaughter cattle procurement, the role of captive supplies in beef packing, vertical coordination in hog production, and hog procurement in the Eastern Corn Belt. In addition, the study provided a thorough review and synthesis of relevant economic research literature dealing with structure, conduct, and performance in the livestock industry. The concentration study provides a snapshot of the industry, mostly covering a 1-year period extending from April 1992 through March 1993. Because the study focuses on that time period, limited conclusions can be drawn about market behavior over time, and particularly over the span of a normal cattle cycle, which tends to run for approximately a decade. Other issues regarding the red meat industry that have become important since the study was begun were not examined. For example, analysis was not conducted on the segments of the industry extending forward from the packers. Thus, no examination was made of prices at the wholesale or retail level, or of retailer structure, conduct, and performance that may influence meat packers' decisions. Summary of Findings Overall, the study depicts a meat packing industry that is complex and dynamic. Information appears to flow rapidly and freely among regions, encouraging a national market in which the forces of supply and demand largely determine behavior of market participants. Product movement does not appear to be inhibited. The relatively low cost of transporting cattle over long distances diminishes the ability to manipulate prices in isolated regional markets. A variety of pricing and procurement arrangements are available and used, and they appear to be associated with changing market conditions. -more- -3- The study does confirm concentration in the red meat packing industry: a few large buyers procure significant volumes of cattle; to a lesser degree, a few large sellers predominate sales; marketing contracts in the hog sector are prevalent among large producers and, by all indications, are expected to increase in the coming years; contractual arrangements are available and used in both cattle and hog markets to coordinate sales; and in some specific regions or localities, there are only a few large packers. In spite of the presence of concentration, the study provided no definitive evidence that concentration had an appreciable effect on cattle prices over the period examined. Nevertheless, the research raises an awareness of potential problems that could arise. A summary of the separate projects is provided below. Beef Sector Defining Cattle Procurement Markets (Oklahoma State University with collaborators at Kansas State and Iowa State University) One reason to define procurement markets is to determine if there is a potential for local price manipulation by a single or very few buyers; for example, if cattle cannot be easily and cheaply transported to take advantage of better marketing opportunities in other marketing regions. However, research conducted for this project suggests that fed cattle procurement markets behave as if cattle are traded nationally. Although regional differences do exist, predominantly east of the Mississippi and west of the Rockies, cattle movements and price adjustments among areas are sufficiently strong to promote similar prices among regions. Kansas and Nebraska tend to lead the price discovery process, and price linkages are strongest between the Midwest and Plains, the major feeding and slaughtering regions. Although prices adjust quickly among areas as if the fed cattle procurement market were national, in fact, cattle are not transported long distances for slaughter. On average, packers obtained 64 percent of their cattle within 75 miles of their plants, 82 percent within 150 miles, and 95 percent within 270 miles. But low costs of transporting cattle, and the availability of multiple outlets (firms) within regions, likely diminishes opportunities for local price manipulation by significant amounts or for extended time periods. Cattle Price Determination (Texas A & M University) A variety of pricing and procurement arrangements exist among feedlots and packers, and prices would be expected to vary with those arrangements. However, cattle prices also significantly reflect cattle quality and other transaction characteristics. As expected, lower prices are paid for heifers, holsteins, lower quality-grade and yield-grade cattle, and cattle having lower dressing yields. Lower prices are also paid for cattle in smaller lots, and in some areas, for cattle purchased by smaller plants. -more- -4- Not unexpectedly, large packers are the major buyers at large feedlots. Large packing plants (with daily slaughter in excess of 4,000 head) purchased nearly half of their cattle from the large feedlots. Small plants (with daily slaughter under 2,000 head), on the other hand, purchased less than a quarter of their cattle from large feedlots. Capacity utilization of the three largest packers also exceeded smaller plants--the "big three" had capacity utilization averaging 76 percent, compared with 60 percent for other plants during the period April 1992-March 1993. Just as large packers dominate purchases, large feedlots dominate sales, albeit to a lesser degree. While the study identified sales by over 19,000 sellers (feedlots, farmer-feeders, auctions and dealers), the 152 largest of these (less than 1 percent of the total) each sold more than 32,000 head of cattle during the study period, and accounted for 43 percent of the cattle sold. Nearly 90 percent of the sellers, on the other hand, sold less than 1,000 head of cattle and comprised 14 percent of all cattle sales. This research found that some procurement methods are associated with specific pricing methods. Carcass-weight pricing tended to be used with forward contracts (over 75 percent of forward contract sales used carcass-weight pricing); over 90 percent of sales using marketing agreements used formula pricing; and liveweight pricing was most commonly associated with spot market transactions. The spot market continues to dominate transactions, however, accounting for 79 percent of all cattle procured during the study period. Captive Supplies (Oklahoma State University with collaborators at Kansas State University) Feedlots and packers presumably enter into captive supply arrangements because of mutual potential gains. Captive supplies may serve a useful economic function for participants by arranging for future delivery of cattle. Captive supplies may improve orderly marketing, which can generally increase market efficiency by smoothing price and quantity variation that can disrupt planning and decision making by firms. The greatest concern expressed about the use of captive supply is that the arrangements may be used in a manner that enhances the market power of packers. There is particular concern that captive supply arrangements may weaken the price discovery process used in spot markets. Captive supply arrangements vary considerably among packers--ranging from no or infrequent use, to extensive use. Packers may also use captive supplies to maintain plant capacity utilization, which helps hold down operating costs. On an annual basis, use of captive supplies has been relatively low and stable compared to the total number of cattle slaughtered, and does not appear to be increasing. Overall, captive supplies tended to have a moderating effect on cattle prices. Packers paid $1.75-$2.00 per cwt less (liveweight prices) for cattle purchased through forward contracts than for cattle obtained through the spot market. On the other hand, packers paid higher delivered prices for cattle obtained through marketing agreements. -more- -5- Effects of Concentration on Cattle Prices (Virginia Polytechnic Institute and State University) The price determination project discussed above found that prices in local areas are affected very little by differences in concentration in those regions. This is consistent with the finding that market forces tend to operate at the national level, as reflected by strong price linkages among regions. However, the project that examined the effects of concentration nationally did not determine whether market power is used at a national level to influence prices. Data from packers' records revealed considerable variation that was inconsistent with the requirements of the model originally proposed for examining the effects of concentration. Additional information on packer behavior and more consistent data are needed to construct more appropriate models of firms' behavior to determine if market power is influencing prices. Hog Sector Vertical Coordination (Hayenga, Rhodes, Grimes, and Lawrence Partnership) Contracting in hog production and marketing is, at present, small enough to have little impact on the competitive environment in hog production and marketing. However, the importance of contracts is growing rapidly. The seven largest producers in 1993 sold most of their hogs through long term marketing contracts. Like captive supply arrangements, contracting appears to offer economic advantages to both buyers and sellers. Packers gain an opportunity to improve hog quality and assure a steady supply of preferred types of hogs. Producers gain an opportunity to have an assured market for their hogs and assurance of payment based on quality. Contracts also provide an opportunity for some new producers to gain the expertise, financing, and other economic assistance needed to gain a foothold in the industry. Most of the respondents in this study fully expect contracting to increase rapidly through the end of the 1990's and become a major marketing and production tool. Procurement in the Eastern Corn Belt (Economic Research Service, USDA) As with fed cattle purchased for slaughter, the slaughter hog market tends to be essentially national, with different regions linked sufficiently that price adjustments occur rapidly throughout the nation. Prices paid for hogs by packers in the eastern Corn Belt increased slightly as distance to the source of supply increased. However, the price differences observed with distance were too small to be interpreted as evidence of inefficient or noncompetitive prices or procurement practices. Procurement patterns in the eastern Corn Belt indicate relatively efficient transportation of hogs. Although actual hog movement patterns showed considerable overlap among packing plants, if all hogs were shipped to the nearest plant representing the least-cost delivery point, total transportation costs would have been reduced by less than 1 percent. -more- -6- Literature Review (University of Nebraska) An extensive body of literature was reviewed for the study. The review suggested that major changes in the meat packing industry over time have resulted from technological change and rivalry among firms. A careful review of previous research on the effects of concentration did not support a finding either that the industry is competitive or that it is uncompetitive. The researchers suggested that future research focus on the process of competition, and competitors' strategies for responding to technological and market forces. # NOTE: USDA news release and media advisories are available on the Internet. Access the USDA Home Page on the World Wide Web at http://www.usda.gov Committee Members PRODUCERS Rebecca Edington is a poultry grower from Maysville, Georgia. She has been active in national and state Contract Poultry Growers Associations. John Hardin runs his family's farm in Danville, Indiana, where he raises corn, soybeans, and hogs. He is an active member of several producer associations. Karl Johnson, past president of the National Pork Producers Council, manages a hog farming operation with his brother in Mankato, Minnesota. Tyrone Moos, a native of South Dakota has been a farmer and rancher for 30 years, raising wheat, milo, millet and managing a cow-calf and hog operation. Eddie Nichols has been in the cattle feeding business for 40 years. He raises corn and wheat in Nebraska and has been a member of the National Cattlemen's Association for more than 20 years. Brent Porteus has been farming with father and brother since 1977 in Coshocton, Ohio. They raise wheat and feedgrains. He is active in state and national producer associations. Steve Raftapoulus is the president of the American Sheep Industry Association. A native of Craig, Colorado, he has been a sheep and cattle rancher since 1975. Don Smith runs a farm, ranch, and feedlot business in Tribune, Kansas, that has been family-owned and operated since 1958. He served on one of USDA's first technical assistance ventures to Russia. AGRIBUSINESS, RAIL, RETAIL, RURAL FARM INTERESTS Ken Bull is currently vice president for cattle procurement for Excel in Wichita, Kansas. Before coming to Excel, he directed economic research for Cargill. Gary Evans is a vice president for Farmland Industries in Kansas City, Missouri. He has been with Farmland for 25 years. Tim Hammonds is the president and CEO of the Food Marketing Institute. Ed Laur is vice president for Attebury Grain, Inc. in Amarillo, Texas. He has worked for more than 20 years as a grain merchant. Herman Schumacher (VICE-CHAIR) of South Dakota is the co-owner and co-manager of the Herreid Livestock Market. For the past 26 years, he has been a farm and livestock auctioneer. Marty Strange (VICE-CHAIR) is the co-founder and for the past 20 years the director of the Center for Rural Affairs in Nebraska. Phil Weaver of Fort Worth, Texas is vice president for agricultural commodities for Burlington Northern-Santa Fe Railroad. He is a member of National Grain Car Council. STATE REPRESENTATIVES Graham Boyd is an assistant to North Carolina's Governor Jim Hunt. He leads the Governor's Advisory Committee on Agriculture, Forestry, and Seafood. Dale Cochran is the Secretary of Agriculture for Iowa. He is a former farmer, county extension director, farm editor, and elected state representative. Paul Strandberg is Minnesota's Assistant Attorney General for Agriculture. He is a former assistant county attorney and law professor. ECONOMISTS Mike Boehlje is a professor of economics at Purdue University. Mark Drabenstott is vice president for the Federal Reserve Bank in Kansas City, Missouri. He oversees bank research for the seven-state area covered by the Kansas City district. Dan Padberg (CHAIR) recently retired as professor and head of the department of ag economics at Texas A&M. From 1965-1966, he served on the staff of the National Commission on Food Marketing; and in 1968 he served on the White House Task Force on Farmer Bargaining. #