NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD

                                            Release No. 0096.97
                                                               
                                 Becky Unkenholz (202) 720-8998
                                            runkenholz@usda.gov
                                   Jerry Redding (202) 720-6959
                                              jredding@usda.gov


GLICKMAN NAMES MEMBERS TO NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD

     WASHINGTON, April 1, 1997--Agriculture Secretary Dan Glickman
announced today the appointment of members to the National Fluid Milk
Processor Promotion Board.  Three of the appointments are to fill vacancies
for existing terms, and seven appointments are for terms that begin June 1. 

     Appointed to fill the remainder of a term ending May 31 is Robert W.
Allen, Lansdale, Pa. (Region 3).  Appointed to positions ending May 31,
1998, are David G. Schwain, St. Paul, Minn. (Region 7) and Joseph W. Van
Treeck, Anchorage, Alaska (at-large public member).
     
      Individuals who will fill three-year terms beginning June 1, 1997,
are:  Newly appointed members -- Alan Faust, Cincinnati, Ohio (Region 6);
John R. Jilbert, Marquette, Mich. (at-large member); and Tony Ward, Ogden,
Utah (at-large Member ).  Reappointed members -- Robert W. Allen, Lansdale,
Pa.  (Region 3); Mark Ezell, Nashville, Tenn. (Region 9); Richard Robinson,
Denver, Colo. (Region 12); and Thomas Dolan, El Monte, Calif. (Region 15).  

     The National Fluid Milk Processor Promotion Board was established by
the Fluid Milk Promotion Act of 1990 to develop and administer a coordinated
program of advertising and promotion to increase the demand for fluid milk
products.  The board is composed of 15 fluid milk processors from 15
geographic regions and five at-large members.  At least three at-large
members must be fluid milk processors and at least one must be from the
general public.

     The national fluid milk program is financed by a mandatory 20-cent per
hundredweight assessment on all fluid milk processed and marketed
commercially in consumer-type packages in the contiguous 48 states and the
District of Columbia.  Processors who commercially process and market
500,000 pounds or less per month are exempt from assessments.

     USDA's Agricultural Marketing Service monitors the operation of the
board.

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