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Thursday, February 21st

USDA Agricultural Outlook Forum

1:45 p.m. to 3:15 p.m.

Track: Food Price & Farm Income Outlooks

Food Price Outlook for 2013
This session will provide the latest perspective on food price inflation, the main factors that contribute to changes in food prices, and the consumer implications of rising food prices.
Moderator: Callie McAdams, Consultant, Informa Economics
McLean, VA

Outlook for U.S. Food Prices and Inflation in 2013
A presentation of the latest Economic Research Service outlook for retail food prices in general and across major food categories, recent historical trends in food expenditure patterns, and the relationship between food prices and inflation in the general economy.
Speaker: Richard Volpe, Economist, Economic Research Service, USDA, Washington, DC

The Effect of the Drought on Food Prices and Availability
In 2012, crop and livestock farmers experienced the most severe drought in decades, pushing many commodity prices to record highs. Dr. Davis will discuss the link between this unusual harvest and the prices consumers pay for food, and he will also discuss the longer-term outlook for maintaining an affordable and abundant food supply.   
Speaker: Todd Davis, Senior Economist, American Farm Bureau Federation, Washington, DC

Commodity Price Impacts on the Foodservice Industry
Unified Foodservice Purchasing Co-op is the exclusive purchasing agent for Yum! Brands. This presentation will focus on how the fast food industry—known for offering affordable away-from-home meal choices—is being affected by record high commodity prices, and the strategies they are using to manage commodity price risk.
Speaker: Kurt Collins, Senior Director of Commodity Risk Management, Unified Foodservice Purchasing Co-op, Louisville, KY

Track: Managing Risk

Threats to Forests & Natural Resources
This session will discuss the identification and response to rapidly changing events affecting our forests, including insects and fire; and what this means for agriculture and communities.
Moderator: Gerry Gray, Senior Vice President of conservation Programs, American Forests, Washington, DC

Our Changing Forests: Implications for Agriculture and Communities
Speaker addresses the changes occurring to US/North American forests (bark beetles, fires, invasive species, wind events, temperature) and the implications for agriculture and communities.
Speaker: Michael Goergen, Executive Vice President, Society of American Foresters, Bethesda, MD

Working Trees for Farms and Communities
Speaker highlights case studies where trees are helping support agriculture and provide essential services for people in urban communities.
Speaker: Carlton Owen, President and CEO, U.S. Endowment for Forestry and Communities, Inc., Greenville, SC

What Forest Restoration Means for Agriculture and Communities
Speaker addresses the need for forest restoration at a landscape-scale/ using an all-lands approach and how this supports agriculture and communities.
Speaker: Bruce Greco, Ecological Restoration Institute, Northern Arizona University, Flagstaff, AZ

Track: International Trade

Challenges in Trading with the European Union
The European Union (EU) is the fifth largest U.S. market but growth in exports trails most major U.S. markets and U.S. market share fell over the past decade. Along with greater exportable supplies in competitors such as Russia, Brazil, and Argentina, the increasing number of EU trade barriers is impacting U.S. exports to the region. Session speakers will address trade barriers related to trade distorting sustainability requirements, use of biotechnology regulations to impact imports, and technical barriers such as antibiotic and hormone restrictions in meat.
Moderator: Robert Riemenschneider, Deputy Administrator, Foreign Agricultural Service, Washington, DC

Outlook for Changes in EU Biotechnology Policy
Speaker: Constance Cullman, Dow AgroSciences, U.S. Federal Government Affairs Leader, Washington, DC

The Impact of Sustainability Regulations on Trade Flows
Speaker: Jim Sutter, CEO, U.S. Soybean Export Council, Chesterfield, MOi

EU Trade Barriers and U.S. Meat Exports
Speaker: Thad Lively, Senior Vice President, U.S. Meat Export Federation, Denver, CO

Track: Food Safety Modernization

Produce & Food Safety
The produce industry (fresh and processed) has experienced several high-profile food safety incidents and recalls in recent years. The Food Safety Modernization Act (FSMA) was signed into law in January 2011, but it has not yet been fully implemented or funded. This session will focus on understanding the food safety risks that led to this new law, the new rules, and their implications for the produce industry firms, and voluntary industry initiatives to address food safety concerns.
Moderator: Jason Huffman, Editor in Chief, Food Chemical News
Arlington, VA

The Food Safety Landscape for Fruits and Vegetables: The Consumer View
What are the biggest food safety risks facing the produce industry? How much is FSMA expected to reduce food safety risks? How important are pubic policies versus private initiatives?
Speaker: Sarah A. Klein, Senior Staff Attorney, Food Safety Program, Center for Science in the Public Interest, Washington, DC

Industry-Led Food Safety Initiatives for Produce
Speaker: Hank Giclas, Senior Vice president, Strategic Planning, Science and Technology, Western Growers Association, Irvine, CA

Retail and Foodservice Food Safety Programs and Requirements
What do foodservice and retail buyers require for food safety and why?  How would the existing efforts interact with FSMA?  Will buyers demand existing programs if they are more rigorous than FSMA?  Will standards harmonize?
Speaker: Hilary Thesmar, Vice President, Food Safety Programs, Food Marketing Institute, Arlington, VA

Track: Speciality Crops & Nutrition

Promoting Nutritious Diets

Moderator: Sonny Ramaswamy, Director, National Institute of Food and Agriculture, USDA
Washington, DC

Cooperative Extension’s Role in Nutrition Education for Low Income Families
The Cooperative Extension service helps limited resource audiences in acquiring the knowledge, skills, attitudes, and changed behavior necessary for nutritionally sounds diets, and to contribute to their personal development and the improvement of the total family diet and nutritional well-being.
Speaker: Daryl Buchholz, Associate Director of Extension and Applied Research, Kansas State University, Manhattan, KS

Technology Trends for 21st Century Nutrition
Speaker will discuss the use of social media tools to extend and enhance programmatic efforts in nutrition education and practices.
Speaker: Joanne Kinsey, Family & Community Health Sciences Educator, Cooperative Extension of Ocean County, Rutgers New Jersey Agricultural Experiment Station, Extension Center, Toms River, New Jersey

Promoting Healthy Food & Exercise Choices in Children
Dr. Thompson will identify ways in which digital technology, such as video games, online programs, and texting, can be used in novel ways to reach children and adolescents with health-enhancing messages promoting a nutritious diet.
Speaker: Debbe Thompson, Scientist/Nutritionist with USDA’s Agricultural Research Service, Children’s Nutrition Center, Associate Professor of Pediatrics, Baylor College of Medicine, Houston, Texas

3:45 p.m. to 5:15 p.m.

Track: Food Price & Farm Income Outlooks

The Farm Income Outlook for 2013
This session will focus on general measures of the financial well-being of the farm economy, including farm household income. It will rely heavily on information generated by the Economic Research Service.
Moderator: Mitch Morehart, Senior Agricultural Economist, Farm and Rural Business Branch,
Economic Research Service, USDA, Washington, DC

Income Outlook for the U.S. Farm Sector in 2013
A presentation of USDA’s most recent estimates and forecasts of U.S. farm sector value added, net farm income, and other financial characteristics for 2013.
Speaker: Kevin Patrick, Agricultural Economist, Economic Research Service, USDA, Washington, DC

Farm and Farm Household Income Trends
A discussion about various measures of farm household well-being, including on- and off-farm income, farm typology, farm size, etc.
Speaker: Mary Ahearn, Economist, Economic Research Service, USDA, Washington, DC

A Global Economic Perspective on the Long-term Strength of the Farm Economy
Dr. Barr will discuss the factors driving the long-term outlook for the agricultural economy, including U.S. and global economic growth prospects, the strength of the balance sheet, credit conditions, etc.
Speaker: Terry Barr, Senior Director of Industry Research, CoBank, ACB, Knowledge Exchange Division, Greenwood Village, CO

Track: Managing Risk

Managing Financial Risk in Agriculture
Although crop insurance is appropriately given significant credit for mitigating the economic effects of the 2012 Drought, there are many forms of agricultural production whose cash flows are difficult to protect from yield/output risks. The session will primarily discuss two broad categories which face unique risks from extreme weather events — specialty crops and livestock production as well as others, such as aquaculture and pasture, rangeland, and forage. The reasons for these challenges and some possible remedies will be explored.
Moderator: Ken Ackerman, Olsson Frank Weeda Terman Matz P.C. of Counsel, Washington, DC

Insuring Specialty Crops
Mr. Nelsen’s presentation will discuss and clarify some of the unique aspects of insuring specialty crops generally and citrus trees in particular.
Speaker: Joel Nelsen, President, California Citrus Mutual, Exeter, CA

Federal Risk Mitigation Tools and Programs
Federal tools and programs that currently exist to address gaps in production risks will be discussed; principally the Farm Service Agency Noninsured Disaster Assistance Program (NAP) and various Disaster Assistance Programs, especially those that impact livestock, pastures, rangeland, and forage crops. The focus will be on specialty crops and livestock, but other challenging financial risks will be mentioned.
Speaker: Juan Garcia, Administrator, Farm Service Agency, USDA, Washington, DC

Risk Mitigation Strategies Using Agricultural Credit
This presentation will discuss an agricultural bank’s perspective on the credit status of stressed customers, especially those in the livestock business, and how they assist their clients in reducing financial risks.
Speaker: Denny Everson, President of Agriculture, Branch Administrator, First Dakota National Bank, Yankton, SD

Track: International Trade

Prospects for Export Growth in Mexico, Indonesia, South Korea, and Turkey (MIST) Countries
Mexico, Indonesia, South Korea, and Turkey are increasingly important markets for U.S. agricultural products. In fiscal year 2012 these four markets accounted for more than 21 percent of U.S. exports with shipments reaching $29 billion compared to $18 billion just five years ago. Speakers will address food consumption trends, the growing middle class, barriers to trade, changes in the food retail sector, and best product prospects. Presenters will also discuss key competitors in these markets and how U.S. producers can address increasing competition.
Moderator: Mike Dwyer, Director, Global Policy Analysis Division, Foreign Agricultural Service, USDA
Washington, DC

Speaker: Mitch Skalicky, U.S. Wheat Associates Regional Vice President for Mexico, Central America and the Caribbean, Mexico City, Mexico

Challenges and Opportunities in the Growing Indonesian Market
Speaker: Dennis Voboril, Returning Counselor, Foreign Agricultural Service, USDA, Washington, DC

South Korea
Speaker: Michael Francom, Returning Attache, Foreign Agricultural Service, USDA,
Washington, DC

Speaker: Kyd D. Brenner, DTB Associates, LLP, Washington, DC

Track: Food Safety Modernization

The Food Safety Revolution: How Far Have We Come?  What’s Next?

Moderator: Elizabeth Weise, USA Today, San Francisco, CA

Speaker: Craig Wilson, Costco Wholesale, Vice President for Quality Assurance and Food Safety, Issaquah, WA

Speaker: Nancy Donley, Spokesperson, STOP Foodborne Illness, Chicago, IL

Speaker: Rodney A Moxley, Professor, School of Veterinary Medicine & Biomedical Sciences, Lincoln, NE

Track: Speciality Crops & Nutrition

Showcasing Local Foods

Moderator: Sonny Ramaswamy, Director, National Institute of Food and Agriculture, USDA, Washington, DC

Specialty Crops Block Grant Program
Specialty crop block grants are an important resource that helps sustain the livelihood of the American farm, strengthen the economy, and decreases “food miles.” The USDA/AMS program is designed to help strengthen the market for specialty crops like fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops, including floriculture.
Speaker: Lela Reichart, Division Chief, Bureau of Market Development, Pennsylvania
Harrisburg, PA

Farm to School Program
Bringing more locally sourced, fresh fruits and vegetables into school cafeterias is a seminal activity of many farm to school efforts; procuring locally sourced, minimally processed main meal items so that the entire school meal is representative of regional options is also a focus of many farm to school programs. USDA supports regional procurement by schools and is equally engaged in helping schools increase or augment programming that builds food literacy among the nation’s children.
Speaker: Deborah J. Kane, National Director, Farm to School Program, Food & Nutrition Service, USDA, Alexandria, VA

Taking Extension to the City: New Approaches for Agriculture
Cooperative Extension is engaged in educational programs related to urban agriculture, regional and local food systems, and marketing local foods. This session will showcase evidence-based, face-to-face and online programs that ensure safe, affordable, and accessible foods in urban and regional markets. Examples will include efforts in Detroit, Baltimore, and Denver.
Speaker: Tom Coon, Extension Director, Michigan State University, East Lansing, MI