Agriculture Secretary Tom Vilsack Announces Millions to Promote U.S. Food and Agricultural Exports | USDA Newsroom
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News Release
  Release No. 0033.10
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Office of Communications (202) 720-4623

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  Agriculture Secretary Tom Vilsack Announces Millions to Promote U.S. Food and Agricultural Exports
 

WASHINGTON, Jan. 26, 2010-Agriculture Secretary Tom Vilsack today announced the allocation of $234.5 million to 70 U.S. trade organizations to help promote American food and agricultural products overseas.

"In today's highly competitive international markets, we must provide our exporters with the resources they need to compete overseas during the 21st century," said Vilsack. "When you consider the current global financial crisis, increasing production in key competitor countries and aggressive use of export promotion tools by our competitors, USDA's market development programs are more important than ever."

The funding announced today was allocated under the Market Access Program (MAP) and the Foreign Market Development (FMD) Cooperator Program, both administered by USDA's Foreign Agricultural Service (FAS).

The MAP uses funds from USDA's Commodity Credit Corporation (CCC) to share the costs of overseas market development and promotional activities with U.S. nonprofit agricultural trade organizations, state regional trade groups, and cooperatives. Activities conducted with MAP funding include market research, consumer promotions for retail products, technical capacity building, and seminars to educate overseas customers.

Under the FMD program, USDA's CCC establishes a partnership with nonprofit U.S. agricultural trade organizations. Funding priority is given to organizations that represent an entire industry or are nationwide in membership and scope. Program activities focus on reducing market impediments, improving the processing capabilities of importers, modifying restrictive regulatory codes and standards in foreign markets, and identifying new markets or uses for U.S. products.

For more information about FAS's market development programs, contact the Office of Trade Programs at (202) 720-4327, or visit www.fas.usda.gov/mos/marketdev.asp

Fiscal Year 2010 MAP and FMD program allocations are as follows:

Market Access Program FY 2010

Participant/Allocation

Alaska Seafood Marketing Institute $4,560,897
American Forest & Paper Association $8,091,683
American Peanut Council $2,136,001
American Seed Trade Association $28,178
American Sheep Industry Association $402,156
American Soybean Association $5,171,415
Blue Diamond Growers/Almond Board of California $1,543,836
Brewers Association, Inc. $365,655
California Agricultural Export Council $481,569
California Asparagus Commission $137,700
California Cherry Advisory Board $490,509
California Cling Peach Board $477,568
California Fresh Tomato Growers/Florida Tomato Committee $900,612
California Kiwifruit Commission $297,558
California Pear Advisory Board $266,507
California Pistachio Export Council/Cal-Pure Pistachios $914,804
California Prune Board $2,964,589
California Strawberry Commission $784,741
California Table Grape Commission $3,495,424
California Tree Fruit Agreement $2,439,629
California Walnut Commission $4,550,808
Cherry Marketing Institute $262,799
Cotton Council International $20,332,612
Cranberry Marketing Committee $1,632,105
Distilled Spirits Council of the United States $187,732
Florida Department of Citrus $5,204,718
Food Export Association of the Midwest USA $10,514,977
Food Export USA Northeast $7,756,283
Ginseng Board of Wisconsin $159,710
Hawaii Papaya Industry Association $134,434
Hop Growers of America $187,399
Intertribal Agriculture Council $812,643
Mohair Council of America $116,462
National Association of State Departments of Agriculture $2,336,105
National Confectioners Association $1,385,073
National Hay Association $36,000
National Potato Promotion Board $5,152,444
National Renderers Association $811,588
National Sunflower Association $1,148,294
National Watermelon Promotion Board $231,688
New York Wine and Grape Foundation $355,981
Northwest Wine Promotion Coalition $876,220
Organic Trade Association $371,235
Pear Bureau Northwest $2,872,385
Pet Food Institute $1,436,875
Raisin Administrative Committee $3,225,033
Southern United States Trade Association $6,419,114
Sunkist Growers, Inc. $4,011,195
Texas Produce Export Association $103,746
The Catfish Institute $285,002
The Popcorn Board $245,322
U.S. Apple Export Council $871,905
U.S. Dairy Export Council $4,284,326
U.S. Dry Bean Council $1,062,025
U.S. Grains Council $7,389,253
U.S. Hide, Skin & Leather Association $106,281
U.S. Livestock Genetics Exports, Inc. $928,851
U.S. Meat Export Federation $15,679,189
U.S. Wheat Associates $5,487,119
USA Dry Pea and Lentil Council $907,975
USA Poultry and Egg Export Council $5,134,174
USA Rice Federation/U.S. Rice Producers Association $3,771,169
Washington State Fruit Commission $1,110,955
Washington Apple Commission $4,763,569
Welch Foods, Inc. $893,415
Western United States Agricultural Trade Association $9,454,075
Wine Institute $7,043,762
   
Subtotal $187,995,056
Reserve $12,004,944
   
TOTAL $200,000,000

Foreign Market Development Program FY 2010

Participant/Allocation

American Forest & Paper Association $3,286,753
American Peanut Council $693,985
American Seed Trade Association $214,329
American Sheep Industry Association $172,932
American Soybean Association $6,825,849
Cotton Council International $4,753,847
Leather Industries of America $152,789
Mohair Council of America $14,556
National Hay Association $72,844
National Renderers Association $888,947
National Sunflower Association $242,286
North American Millers Association $57,139
U.S. Dairy Export Council $704,974
U.S. Dry Bean Council $129,550
U.S. Grains Council $4,033,859
U.S. Hide, Skin and Leather Association $146,322
U.S. Livestock Genetics Export, Inc. $719,867
U.S. Meat Export Federation $1,731,705
U.S. Wheat Associates $3,845,230
USA Dry Pea and Lentil Council $173,750
USA Poultry and Egg Export Council $1,516,601
USA Rice Federation $1,543,614
   
Reserve $2,578,272
   
TOTAL $34,500,000

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