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Release No. 0270.10
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USDA Announces New Judges and Partner for the Apps for Healthy Kids Competition

GE Partners with USDA to Expand Competition Field to Guarantee Student Winner

WASHINGTON, May 17, 2010 -- The U.S. Department of Agriculture (USDA) today announced that General Electric Co. (GE) has partnered with USDA to expand the Apps for Healthy Kids competition and to create the Healthymagination Student Awards - guaranteeing student winners as part of the competition. The Apps for Healthy Kids competition is part of the First Lady's Let's Move! campaign to end childhood obesity within a generation.

The Healthymagination Student Awards are open to students from elementary school through college and are intended to recognize and encourage greater student participation in the Apps for Healthy Kids competition. GE's partnership brings the total prize purse to $60,000.

"Government alone cannot reverse the childhood obesity epidemic, which is why we are so encouraged to have a partner like GE to help us reach kids in new and creative ways about the importance of living healthy, active lives," said Agriculture Secretary Tom Vilsack. "The Apps for Healthy Kids competition is currently underway and we expect some of the best and brightest minds in the gaming world to step forward with innovative tools that will help the public make good food choices."

"GE launched our Healthymagination initiative, pledging to deliver better health to more people at lower cost through technology and innovation," said Mike Barber, Vice President, Healthymagination, GE. "Healthymagination is about becoming healthier, through the sharing of imaginative ideas and proven solutions. Therefore, we think our partnership with the USDA and Apps for Kids helps deliver on this goal. We believe this contest will help raise awareness to combat obesity, ultimately delivering better health to more people."

In addition to USDA's previously announced all-star panel of judges, Mike Barber, Vice President of Healthymagination, GE; Shale Wong, pediatrician and Let's Move! advisor; Pat Christen, President and CEO of HopeLab; Tiffany Cooper Gueye, CEO of BELL (Building Educated Leaders for Life); and School Nutrition Association President Dora Rivas will join the team. These esteemed judges will join Steve Wozniak, co-founder of Apple, Inc.; Mark DeLoura, Developer Advocate for Games, Google; Mark Pincus, CEO of Zynga Game Network, Inc.; Michael Levine, Executive Director of the Joan Ganz Cooney Center at Sesame Workshop; Mike Gallagher, President and CEO of the Entertainment Software Association; Aneesh Chopra, U.S. Chief Technology Officer, White House Office of Science and Technology Policy; David Lazarus, Senior Advisor to the Secretary of Agriculture; Robin Hunicke, Game Designer and Producer for thatgamecompany(tm); and Eric Johnston, Principal Engineer at LucasArts Entertainment Co.

In addition to the Grand Prize Winner, Runner Up, Honorable Mention, and Corporate Recognition Awards that USDA is sponsoring, and the GE Healthymagination Student Award, the competition will feature a Popular Choice Award, which will go to the contestant with the most public votes in each category, games and tools. Members of the public can register and vote at www.AppsforHealthyKids.comThis is an external link or third-party site outside of the United States Department of Agriculture (USDA) website., between July 14 and August 14, 2010. All winners will be honored at a White House event in Washington, DC.

All entries must be based on the MyPyramid 1,000 foods database and submitted by not later than June 30. Official rules and the MyPyramid 1,000 foods database may be found at www.AppsforHealthyKids.comThis is an external link or third-party site outside of the United States Department of Agriculture (USDA) website..

The U.S. Department of Agriculture is an active member of the Let's Move! team, alongside the Department of Education and the Department of Health and Human Services. The Apps for Healthy Kids competition is a collaborative initiative of the Department of Agriculture's Center for Nutrition Policy and Promotion and the Food and Nutrition Service, the White House Office of the First Lady, and the White House Office of Science and Technology Policy. For more information on the First Lady's Let's Move! initiative, visit www.LetsMove.gov.

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