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Marketing and Trade

At the core of USDA's mission is fostering economic opportunity and innovation that will continue to help American agriculture grow and thrive in a global economy. Through research, data and analysis, trade agreements, grants and programs that add value to products, USDA works to expand and maintain both foreign and domestic markets for American farmers, ranchers and agribusinesses.

The Trans-Pacific Partnership Is Good for American Agriculture

The Trans-Pacific Partnership (TPP)

The Trans-Pacific Partnership (TPP) is a new, high-standard trade agreement that levels the playing field for American workers and American businesses, supporting more Made in America exports and higher-paying American jobs. The agreement would eliminate or significantly reduce tariffs on our products and deter non-science based sanitary and phytosanitary barriers that have put American agriculture at a disadvantage in TPP countries in the past. Despite these past barriers, countries in the Trans-Pacific Partnership currently account for up to 42 percent of all U.S. agricultural exports, totaling $63 billion. Thanks to this agreement and its removal of unfair trade barriers, American agricultural exports to the region will expand even further.


Made in Rural America Export and Investment Initiative

The White House Rural Council is leading a new "Made in Rural America" export and investment initiative. This initiative is charged with bringing together federal resources to help rural businesses and leaders take advantage of new investment opportunities and access new customers and markets abroad.

Learn more about the "Made In Rural America" Export and Investment Initiative.

Market Development and Research

Strengthening and expanding markets for American agricultural products not only helps U.S. farms and businesses thrive, it also helps improve the quality and variety of foods available to consumers around the world. From local and regional foods to grades and labeling, all of USDA's market development efforts foster economic growth while keeping consumer needs and expectations as a top priority.

Supporting Exports

In a global marketplace, supply and demand in one area of the world can greatly impact the agricultural production in another. American products are shipped world-wide, and USDA works with nations around the globe to solidify and increase trade opportunities for U.S. farmers and businesses.

Trade Policy

USDA works with foreign governments, international organizations, and the Office of the U.S. Trade Representative to establish international standards and rules to improve accountability and predictability for agricultural trade. USDA helps facilitate trade policy by:

  • Monitoring both bilateral and multi-lateral trade agreements, to help ensure that U.S. agriculture reaps the full benefit of trade agreements.
  • Partnering with other U.S. government agencies and the private sector in international trade negotiations aimed at eliminating trade barriers and establishing transparent and science-based trading standards.
  • Responding to World Trade Organization (WTO) notifications from foreign countries on sanitary, phytosanitary and technical measures that affect agricultural trade.
  • Analyzing policies and regulations of major trading partners and examining the impacts of various trade agreements on member countries' agricultural sectors.

Monitoring the safety and quality of products coming into the U.S. from foreign trading partners is one of the many ways USDA helps protect the American consumer.

Learn more about trade policies and regulations, trade agreements, and international trade negotiations.

Marketing and Trade Assistance Programs

Publications and Reports