american sign language

The USDA Food Safety Discovery Zone began its spring 2012 tour this past Saturday at Baltimore’s B’More Healthy Expo. Staffed by five food safety experts, the Discovery Zone was arguably one of the top attractions at the expo, giving interactive tours and food safety prizes to at least 5,000 visitors in one day. FSIS’ Bridgette Keefe-Hodgson, who communicates through American Sign Language, captured the attention of deaf and hearing visitors alike with her presentations.

Bridgette estimates that about 15 deaf expo attendees stopped by the Discovery Zone, and each stuck around for quite some time to see what they could learn. They were thrilled that FSIS has a series of YouTube videos in ASL, called SignFSIS, on preventing food poisoning, and Bridgette wrote down the URL for her pet project so the videos could be found later. One happy customer told her, “Wow, it is truly fantastic to see a deaf employee working at the FSIS booth.  For me, that makes it so much easier to ask food safety questions directly in ASL.”

“Food safety worker” may bring to mind images of scientists in lab coats, inspectors at processing plants, or investigators checking out what’s on supermarket shelves. A crucial but less recognized component of protecting the public from foodborne illness, however, rests on the shoulders of those who alert consumers about potential dangers and actions they should take to keep themselves healthy and safe (Goal 3 of FSIS’ FY 2011-2016 Strategic Plan). And some of those consumers can be difficult to reach. Enter Bridgette Keefe-Hodgson, a top-notch communicator who can make sense out of the most complex language and fashion it so that it is easily understood by consumers.