consumers

In 2017, consumers in the United States spent $1.2 trillion on U.S.-produced food. Nearly all food starts out on a farm, but did you ever wonder how the value added from processing, packaging, transporting, and marketing agricultural food products factors into the costs?

Olive oil is a staple in many American kitchens. But, this popular product has also been the focus of concerned consumers who want to understand and trust the quality of the oil they buy.

To help the entire industry—olive oil producers, bottlers and consumers—ensure that products are pure and authentic, USDA’s Agricultural Marketing Service (AMS) provides the Quality Monitoring Program (QMP).

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

If you want to stir consumers’ passions about produce, just mention tomatoes. There’s no shortage of outrage about those supermarket tomatoes that look as pretty as a picture, but sometimes aren’t much tastier than the carton in which they’re shipped.

It’s not like consumers aren’t willing to give store-bought tomatoes a try; tomatoes are a $2 billion crop in the United States.  But there’s a tug of war between large-scale producers and consumers: The producers need firm tomatoes that can withstand long-distance shipping and long-term storage, while consumers want that garden-fresh taste.

The second annual South Dakota Local Foods Conference was held recently to continue the dialogue on local foods among producers, consumers, farmer’s markets, retailers, schools and others.  The conference provided attendees from across the state two days of breakout sessions, networking, and instruction.

USDA Rural Development State Director, Elsie Meeks attended the conference, taking the opportunity to award South Dakota State University (SDSU) Extension a Rural Business Opportunity Grant of $50,000.  The Rural Development funds will be used to build capacity in South Dakota’s local food system through the establishment of an online Local Foods Center which will create structured connections between local growers and resource providers.

Last week USDA brought you a series of events and announcements to roll out the Know Your Farmer, Know Your Food initiative (KYF2). Today, we’re excited to bring it all together with a new Website for consumers and producers.