This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
If you want to stir consumers’ passions about produce, just mention tomatoes. There’s no shortage of outrage about those supermarket tomatoes that look as pretty as a picture, but sometimes aren’t much tastier than the carton in which they’re shipped.
It’s not like consumers aren’t willing to give store-bought tomatoes a try; tomatoes are a $2 billion crop in the United States. But there’s a tug of war between large-scale producers and consumers: The producers need firm tomatoes that can withstand long-distance shipping and long-term storage, while consumers want that garden-fresh taste.