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farmers market promotion program

Bringing the Market to You

Cross-Posted from the Let's Move! Blog

Have you ever wanted fresh, local produce but didn’t know how to find the nearest farmers market?  The USDA’s Agricultural Marketing Service (AMS) makes it easy with the National Farmers Market search engine, which lists more than 6,100 markets across the nation.  Markets can be searched by name, city, zip code, and several other keyword fields.

USDA Programs at a Glance

The Department of Agriculture is a big institution, with a $149 billion budget and 114,000 employees.  When Secretary Vilsack asked me to spearhead the Know Your Farmer, Know Your Food initiative, my first impulse wasn’t to create new programs and authorities, but rather to figure out how better to use the resources at hand.  Of course, I was aware of certain USDA programs that have, for years, focused on local food, such as the Farmers Market Promotion Program within the Agricultural Marketing Service.  I was also aware that Congress, as part of the 2008 farm bill, took new interest in local foods by, for example, directing that USDA set aside 5% of funding to promote local foods within the Business and Industry Loan Program in the Rural Business and Cooperative Service.  Finally, I knew many existing USDA programs, while not dedicated to local food, could be harnessed to better support local and regional food systems.