There was plenty of warmth and goodwill keeping a bitterly cold Washington morning at bay as I joined the folks at Sesame Workshop, the nonprofit organization behind Sesame Street, at today’s rollout of their Food for Thought: Eating Well on a Budget, multi-media outreach initiative. The educational outreach materials are designed to help support families with children between the ages of two and eight, by nurturing their overall development through good nutrition to create positive outcomes that will last a lifetime. The campaign is aimed at the nearly one in four American children–seventeen million, based on our own USDA Food Security Report estimates–who don’t get the food that meets basic nutritional needs due to difficult economic or social conditions. There couldn’t be a more appropriate time, given our current economic circumstances, or a more fitting place to have the discussion than on Sesame Street, the best known street in the world, with Elmo and friends, some of the best known characters in America.
