local and regional foods

The mission of the National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), is to protect the integrity of organic products in the U.S. and around the world. This means creating clear and enforceable standards that protect the organic integrity of products from farm to table.  Consumers trust and look for the USDA organic seal because they know that USDA stands behind the standards that it represents.

Today, USDA announced a final rule regarding organic livestock and poultry production practices.  The rule strengthens the organic standards, and ensures that all organic animals live in pasture based systems utilizing production practices that support their well-being and natural behavior. It’s an important step that will strengthen consumer confidence in the USDA organic seal and ensure that organic agriculture continues to provide economic opportunities for farmers, ranchers, and businesses across the country.

In celebration of Virginia Farm to School Week, I recently visited Charlottesville Public Schools to learn about the district’s garden and Harvest of the Month efforts. Here’s a snapshot of what I observed that day.

We push a cart piled high with plates of green beans down the hallway stopping at each classroom. Noses press against the glass in the doors and teachers urge students to sit down, as the door cracks open to excited chatter. The green beans are passed off and we are on to the next classroom, getting to every class in just under 30 minutes. It’s only 9:30 in the morning on October 6 at Burnley-Moran Elementary School and the Harvest of the Month taste test is off to a great start!

Since USDA’s Agricultural Marketing Service (AMS) implemented the organic regulations in 2002, the U.S. organic sector has tripled in size to over 22,000 certified organic operations with over $43 billion in U.S. retail sales.  Demand for organic products is expected to continue growing.  This strong consumer demand outruns supply, providing market opportunities within the organic sector.

USDA offers many resources for organic producers and businesses – including organic certification cost share assistance, organic price reporting, conservation programs, and so much more – to facilitate growth within the organic sector. We also provide assistance to producers transitioning to organic production, and work to facilitate international trade.

This year, our MyPlate, MyWins video series has introduced you to families sharing their solutions for incorporating healthy eating into their unique lifestyles. In the final family video, Carol and Brad share how they plan meals around foods they either produce themselves in their family garden or are on sale at the grocery store. For them, making sure their four children eat right and take care of their bodies is essential!

Specialty crops—fruits, vegetables, nuts and nursery crops—are an agricultural and dietary staple.  They’re a central part of a healthy diet and are vital to the economic success of American agriculture and to the farmers and businesses that rely on them for their livelihoods.

That’s why my agency, USDA’s Agricultural Marketing Service, works to support and expand markets for specialty crop growers and producers.  This year, through our Specialty Crop Block Grant Program, we awarded $62.5 million to all 50 states, the District of Columbia, and five U.S. territories to support critical work related to this segment of the agricultural industry.

From organizing statewide conferences, to training farmers and child nutrition professionals, to developing farm to school curricula and resources, state agencies are playing a big role in bringing the farm to school. This fact sheet describes effective strategies state agencies are using to help community food systems take root. Here’s a sampling of three ways state agencies are making an impact.

Consumers expect a lot from local food. They want it to be fresh, healthy and raised responsibly. They want it to be affordable and convenient. And, they want their purchase to support local farmers. At first glance these goals seem at odds with each other. How can local food improve farmers’ bottom lines without being expensive? Is it possible to efficiently deliver local food to (mostly) urban consumers while still supporting (mostly) rural farm economies?

The answer may look something like Field Goods, an innovative food hub and social enterprise based in eastern New York State. Like other food hubs, Field Goods helps facilitate the connection between producer and consumer. By providing distribution and aggregation services, Field Goods helps reduce producers’ costs. And, for consumers, Field Goods delivers fresh, affordable and local products directly to workplaces – making it easier to support local producers.

From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research.   Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.

Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities.  For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability.  Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business.  Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools.

Do you enjoy snapping photos of your colorful dinners or trying recipes with fresh, local foods from the Farmers Market or garden? If your answer is yes, you’ll love our latest MyPlate, MyState campaign! This October, we’re kicking things into high gear with a call to action for all Americans:

USDA invited A-dae Romero-Briones, member of the National Organic Standards Board (NOSB), to be a guest author for this blog. The NOSB provides critical support to the USDA and the organic community.  We thank the NOSB for their commitment to the organic community, and the integrity of the organic label.

In 2012, members of the Mississippi Band of Choctaw Indians (MBCI) established Choctaw Fresh Produce to help overcome employment and health challenges on their reservation.  Today, by creating jobs and producing healthy foods on tribal lands, Choctaw Fresh Produce is also helping empower and transform their tribal communities.

The MBCI is a Federally-recognized Indian tribe of approximately 10,000 members that reside in eight reservation communities on 35,000 acres of trust land across ten counties in east central Mississippi.  The MBCI are the descendants of the Choctaw that refused to be removed from their ancestral lands and relocated to land in what is now Oklahoma.  Prior to the mass relocations known as the Trails of Tears that began in 1830, the Choctaw were dedicated to agriculture, hunting, and trade over what is now most of Mississippi.