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USDA Continues to Expand Local and Regional Market Data

Are you in the market for data covering locally and regionally produced agricultural products?  You are not alone.  Consumer demand for local and regional food products continues to soar, with retail sales at an estimated $6.1 billion in 2012.  Thanks to support from the 2014 Farm Bill, USDA Market News created a series of market reports on locally or regionally produced agricultural products. 

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides unbiased, reliable data that serves as the information lifeline for America’s agricultural economy.  The reports for local and regional food outlets – available on the Local & Regional Food Marketing Information webpage – provide farmers, agricultural businesses, and consumers with a one-stop-shop for market and pricing information.

100 Years of USDA Market News: The Trusted Source - Then, Now and Always

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana.

USDA Market News – the Eyes and Ears of American Agriculture

Since 1915, the Market Reporters of USDA have tracked and reported the markets for agricultural products on a daily basis, both domestically and internationally.  With hundreds of daily reports, Market News provides timely, reliable and unbiased information that helps facilitate the efficient marketing of agricultural commodities and helps to “level the playing field” by ensuring that all market participants have access to the same information at the same time.  The motto of Market News is: “Get it, Get it Right, Get it Out.”

USDA reports markets for fruits and vegetables, livestock and grain, poultry and egg products, dairy, and cotton and tobacco.  Reports cover sales at various levels in the marketplace, movement or shipments of product, and other key market factors such as demand and other impacts on the market at that moment in time.  Market reports issued by USDA are frequently relied upon for value determination in a wide range of applications.  These include price setting at the farm or nearby locations, dispute resolution, insurance settlements, loan appraisal, and as the basis in many contracts.