Skip to main content

national association of state foresters

Smokey Bear, Iconic Symbol of Wildfire Prevention, Still Going Strong at 70

“Remember . . . Only YOU Can Prevent Forest Fires.”

For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to be a forester.

“On Saturday morning’s, I would watch the ‘Farm Report’ just waiting for ‘Lassie’ to come on,” said Glenn Casamassa, a Long Island, New York, native who grew up to become a forester. “Right after the Farm Report I saw this bear talking about forest fires, and it got me thinking about the woods. As a kid, Smokey and his message really stuck in my head.”

A 'Plane' View about Wildland Firefighters and a New Disney Movie

This week’s opening of Disney’s animated movie, Planes: Fire & Rescue is especially exciting for the U.S. Forest Service because the agency played an important role in the production of the film.

Actually, no Forest Service employees appear in the new comedy-adventure, which features a dynamic crew of elite firefighting aircraft devoted to protecting the mythical Piston Peak National Park from wildfire. The agency’s role was an advisory one, giving access to firefighting facilities for Disney animators so that even as a cartoon, the movie has a degree of authenticity.