national watermelon board

The men and women who own and operate our country’s farms and ranches are increasingly diverse. In fact, according to USDA’s 2012 Census of Agriculture, all categories of minority-operated farms increased between 2007 and 2012.  The number of farms operated by Hispanics has increased by 21 percent in just five years.

My agency, USDA’s Agricultural Marketing Service (AMS), oversees all 22 industry-funded commodity research and promotion (R&P) programs.  Led by industry board members appointed by the Secretary of Agriculture, these programs provide a framework for farmers and businesses to pool resources, set common goals and make collective decisions about how to best develop new markets, strengthen current markets and conduct important research and promotion activities.

We all have our own methods and traditions for selecting fresh produce, especially as the weather gets warmer and our stores and markets are full of fresh seasonal offerings. Whether it’s smelling the rind or checking the firmness of the skin, these age-old practices are all designed to help pick the winning ingredients for snacks and meals.  Last spring, we provided tips for buying artichokes, apricots, broccoli, cherries, and strawberries. This time around, we will focus on some other seasonal favorites.

Whether it is part of a fruit salad or eaten by itself, cantaloupe is always a hit during the summer months. When purchasing a cantaloupe, make sure that its rind is light green or turning yellow. Ripe cantaloupes should yield to light pressure and have a sweet aroma. Most cantaloupes need to be kept in the refrigerator for 2-4 days before eating. Some may prefer to eat their cantaloupes at room temperature, while others like theirs after leaving it in the refrigerator for a few hours.