office of customer experience

Now more than ever, people expect to have a good experience when interacting with companies or organizations. Whether the interaction stems from a question, the desire to provide feedback, or an inquiry about services, a good customer experience is built on good customer service. In its simplest form, customer experience works to understand the entire end-to-end experience in order to enhance each interaction, better understand a customer’s needs, and leverage learnings to improve service.

Agricultural surveys for farmers and ranchers will be easier to complete with the help of a new online questionnaire. We have been working to help our customers – the American farmer and rancher – have a faster, friendlier, and easier experience responding to surveys, which are the backbone of official U.S. farm statistics.