Plant breeders use certificates of intellectual property rights protection as an important marketing tool. The Plant Variety Protection Office (PVPO), part of USDA’s Agricultural Marketing Service (AMS), is a user fee funded program that grants these certificates after careful and detailed review. Breeders of new plant varieties hold the certificates exclusively for 20 years. That benefit creates an incentive for the plant and seed industry to develop new varieties. Since 1970, PVPO has issued more than 8,700 certificates.
Sometimes offering a great service can also create problems, such as customer requests stacking up. That is exactly what happened to PVPO which found itself with a backlog of pending applications. The program took the issue head on by initiating a business process review in 2011.