regional food

What a great time of year to visit your local farmers market! From root crops such as beets, carrots and radishes to salad greens like Swiss chard, lettuce and spinach—farmers markets are full of fresh ingredients that you can use in your favorite fall recipes. My agency, the Agricultural Marketing Service, maintains the USDA's National Farmers Market Directory, where you can search for local markets and discover where to get your squashes, pumpkins, pears and apples. There are over 8,200 farmers markets listed with their locations, operating hours and other details, providing a simple and easy way for consumers and producers around the country to find each other.

Local and regional food systems, including farmers markets, are one of USDA's four key pillars to revitalize rural economies and improve access to fresh, healthy food for millions of Americans. Last month, I announced that AMS was building three new local food directories for food hubs, community-supported agriculture operations and on-farm markets. I asked local food enterprises to go online and list the details of their businesses in the new directories—and they responded!

We just wrapped up the 15^th annual National Farmers Market Week here at USDA. It has been an AMAZING week filled with celebrations at farmers markets across the country.  Last Friday, at our own USDA Farmers Market, we hosted hundreds of youths to introduce them to healthy back-to-school snacks; and we even had a special guest appearance from our old friend Smokey Bear (who turned 70 years old on Saturday).

Every year, the first full week of August is our opportunity to highlight the country’s thousands of farmers markets, the farmers and ranchers who make them possible, and the communities that host them.  Farmers markets and, more broadly, local and regional food systems, are one of the four key pillars that USDA is focusing on in order to encourage rural economic development and improve the quality of life for rural Americans.

A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today.  This means that producers need to follow a strategic business model.

The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies.

I love farmers markets. The vibrant colors, enticing smells, and vivacious people make me feel so very alive and happy. Local markets also work to bring communities together.  I have been to a number of farmers markets across the U.S., but my favorite one is located right here in Washington, DC—in fact, it’s right here at USDA.

My agency, the Agricultural Marketing Service, is proud to host the USDA Farmers Market each week, building connections to the vendors, customers, and surrounding community.  Tomorrow, June 6, the USDA Farmers Market opens a new season with a salute to our military, veterans and American agriculture.   We will not only celebrate the bounty of the market, but will also thank our military for serving with valor, courage, and distinction.

Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.

The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing.

For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub.  And as a hub, it has a long history of supporting innovation and opportunity.  From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation.  From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.

That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives.

Food is a great equalizer.  Whether sharing it with loved ones around our holiday table or worrying about how we’re going to fit lunch in to our busy work days--food is something we all have in common.  But we don’t always think about the path it takes to get to our plates or even the store shelves.  And while there are many different ways it gets to us, we’re seeing food hubs play an increasingly important role for everyone along the way--farmer to corner store, chef to school lunch.

Food hubs are innovative business models emerging more and more across the country. They bring farmers and suppliers together, with 81 percent of food hubs focusing on increasing opportunities for local farms and allowing smaller producers to pool their products and fulfill larger contracts. Ninety-one percent of food hubs are near cities, connecting rural farmers to larger suburban and urban communities.  Oftentimes, farmers who work with food hubs offer a wider variety of products and are able to continue selling their goods later into the growing season.  That translated into an average of over $3.7 million in sales in the last year.  And USDA’s efforts have helped expand the number of regional food hubs operating around the country.  There are over 230, a 65 percent increase since 2009.