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Cultivating Seeds of Success in a Global Marketplace

Did you know that corn and soybeans account for 50 percent of the harvested acres in the United States?  Together, these two commodities had $106 billion in sales in 2012—not bad for products that start off as humble seeds.  The U.S. seed industry is valued at more than $7 billion, and accounts for 34 percent of the world’s international seed trade.  Our top seed exports are corn, soybean and sunflower seeds.  And the international seed trade plays an intricate role in what we call the American way of life, providing us the products we know and love.

In today’s global market, limitations in manufacturing capabilities, shifts in climate, or simple geography all impact a country’s ability to satisfy all of its own needs.  This means economies and agriculture systems around the globe are interconnected. Through trade, countries are able to market their resources to boost their economies and ensure access to a stable supply of food and products.

It All Starts with a Seed

Believe it or not, food doesn’t come from the refrigerator or even the kitchen.  It doesn’t even come from the grocery store or the farmer.  All food—whether meat, grain, vegetable or fruit—owes its existence to seeds.  Seeds are the backbone of human existence, providing us with the fundamental necessities needed for life: food, clothing, medicine, and shelter.

To protect the quality of these important, yet often forgotten, natural resources and to promote a robust U.S. seed market (current value of over $7.3 billion), Congress enacted a program over a century ago that would later evolve into what is now known as the Federal Seed Act. The act, administered by USDA’s Agricultural Marketing Service (AMS) in Gastonia, NC, is a law that protects American businesses, farmers, and the general public from misrepresentation when buying seed.

One Seed at a Time: Plant Materials Center in Los Lunas, New Mexico Helps Restore the Grand Canyon's South Rim

For more than 20 years, USDA’s Natural Resources Conservation Service (NRCS) has been growing seeds for the Grand Canyon National Park and other national parks.

When the National Park Service renovated the Grand Canyon’s South Rim visitor center in 2008, they looked to the NRCS Plants Materials Center in Los Lunas, N.M. to produce the seed needed to restore native grasses in the area.

Now, driving along eight miles of twists and turns of the South Rim, you can see the bright green grasses surrounding the parking lots, roads, and popular viewpoints including Prima Point, Hermit’s Rest and the Bright Angel Trailhead.

Plant Variety Protection Growing Faster, Better and Online

Plant breeders use certificates of intellectual property rights protection as an important marketing tool. The Plant Variety Protection Office (PVPO), part of USDA’s Agricultural Marketing Service (AMS), is a user fee funded program that grants these certificates after careful and detailed review. Breeders of new plant varieties hold the certificates exclusively for 20 years. That benefit creates an incentive for the plant and seed industry to develop new varieties. Since 1970, PVPO has issued more than 8,700 certificates.

Sometimes offering a great service can also create problems, such as customer requests stacking up. That is exactly what happened to PVPO which found itself with a backlog of pending applications. The program took the issue head on by initiating a business process review in 2011.