smokey bear

We just wrapped up the 15^th annual National Farmers Market Week here at USDA. It has been an AMAZING week filled with celebrations at farmers markets across the country.  Last Friday, at our own USDA Farmers Market, we hosted hundreds of youths to introduce them to healthy back-to-school snacks; and we even had a special guest appearance from our old friend Smokey Bear (who turned 70 years old on Saturday).

Every year, the first full week of August is our opportunity to highlight the country’s thousands of farmers markets, the farmers and ranchers who make them possible, and the communities that host them.  Farmers markets and, more broadly, local and regional food systems, are one of the four key pillars that USDA is focusing on in order to encourage rural economic development and improve the quality of life for rural Americans.

“Remember . . . Only YOU Can Prevent Forest Fires.”

For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to be a forester.

“On Saturday morning’s, I would watch the ‘Farm Report’ just waiting for ‘Lassie’ to come on,” said Glenn Casamassa, a Long Island, New York, native who grew up to become a forester. “Right after the Farm Report I saw this bear talking about forest fires, and it got me thinking about the woods. As a kid, Smokey and his message really stuck in my head.”

Smokey Bear, the iconic symbol of wildfire prevention for 70 years, is for many people a comforting symbol of a promise that everything will be okay. As long as we all work together, as one of Smokey’s young pen pals wrote recently.

“Dear Smokey: I would like to be a Junior Forest Ranger and help the big rangers. I promise to look after the forest and watch out for baddies making fires and damaging trees. Love Adam”

The letters come one-by-one or in neatly piled stacks, with carefully drawn portraits and hastily scrawled letters. They want to know if Smokey Bear is okay. They ask if he can write to them. They show compassion, knowing Smokey’s mother did not make it out of the fire.

Joyce Qin has some pretty proud grandparents. They made their first trip from China to Washington, D.C., to watch U.S. Forest Service Chief Tom Tidwell honor the 11-year-old Memphis-area student as the national winner of the 2014 Smokey Bear and Woodsy Owl Poster Contest.

“Joyce competed against 30,000 contestants. This is quite an accomplishment,” Tidwell said as Qin’s grandparents, parents, brother and a host of Forest Service employees looked on. “We use this contest as a tool to convey our messages about preventing wildfires and caring for the land. Through artistry, we have another way to connect people to the importance of water, air and wildlife.”

As a U.S. Forest Service employee, I was very excited recently to take my two preschool age daughters to visit my co-workers: Smokey Bear and Woodsy Owl.

The visit, however, took us to the Betty Brinn Museum’s Home Sweet Home Exhibit located in Milwaukee, Wis.

Created in collaboration with the Forest Service, the exhibit shares Smokey’s message of “Help Prevent Forest Fires” and Woodsy’s message of “Give a Hoot Don’t Pollute,” in addition to fun activities underscoring the importance of protecting ecosystems.

With yet another busy fire season around the corner, the U.S. Forest Service, CAL FIRE and the U.S. Fire Administration decided to take to social media and talk about America’s PrepareAthon!, which is a nationwide, community-based campaign for action to increase emergency preparedness and resilience through hazard-specific drills, group discussions and exercises conducted at the national level every fall and spring.  Wildfire experts will be ready to answer any questions that range from how to help protect your home from wildfire to what the wildfire season forecast looks like this year.

Drought conditions in the West, especially in California, combined with other factors portend a dangerous fire season that now could start at any time.  Last year, 34 wildland firefighters died in the line of duty as fire ravaged 4.1 million acres and destroyed more than 1,000 homes around the Nation. This year the U.S. Forest Service has more than 10,000 firefighters who stand ready as well as aircraft and engines deployed around the country.  Should that call be received, these firefighters and the tools that they use are ready to spring into action.

Forget the high-priced dinner, artificial moon glow and hurried wait staff this Valentine’s Day.

Try, instead, something very different from the tried and true red roses that wilt away or those earrings that she really had hoped would be a ring. Plan a visit to a national forest or grassland. Let a photograph or video be the record of your everlasting love. Please do not carve your names into a tree or other object or in another way deface the beauty of our national forests and grasslands.

And if the weather for the recreational activity you would like to pursue makes a Valentine’s Day visit out of the question, consider designing and printing a “Let’s Love the Outdoors Together” coupon with a promise for a hike, bike or other activity during a more heart-warming time of year.

The National Basketball Association’s Denver Nuggets honored U.S. Forest Service Hotshot crews and first responders throughout the state of Colorado at a recent Fans and Heroes Night in Denver.

The U.S. Forest Service participated in activities before, during and after the game with Smokey Bear attending his first NBA game in Colorado. Smokey encouraged fans to be prepared for emergencies and gave two big “paws up” to the men and women who serve their communities as first responders.

It was hard to hear over the noise of screaming spectators chanting “USA, USA, USA” recently at the finish line of the USA Pro Challenge in downtown Denver. The city served as the end point for the more than 600-mile, seven-stage road cycling race held in Colorado for the third consecutive year. There were many excited faces in the crowd as 150 professional cyclists from 16 international teams sprinted through the finish line.

“This is not just a bike race,” said a spectator who has attended the event every year. “It’s about the people coming together to take part in creating a memorable event for something we love to do.”

Whether you give a hoot and don’t pollute or go out and lend a hand to care for the land, thank Woodsy Owl, the iconic symbol of conservation of the U.S. Forest Service.

After all, Woodsy Owl celebrates his 42^nd birthday on Sept. 15 and has outlasted most environmental symbols from the 1970s and even expanded his repertoire to include such things as helping preschoolers learn their ABCs via conservation messages.