usda farmer's market

For 20 years, my agency, USDA’s Agricultural Marketing Service (AMS), has managed the USDA Farmers Market.  It’s quite a milestone, and I’m thrilled to celebrate it this week by hosting the first night farmers market in Washington, DC!  There will be live music, food trucks, and an array of farmers, growers, and vendors offering cured meats, fruits and vegetables, cut flowers, cheese and dairy, and delicious baked goods—everything you need for a perfect evening picnic on the National Mall!

As part of our work to support local and regional food systems, AMS is always looking for innovative ways to help farmers markets succeed, including our own market in Washington, DC.  As we celebrate the USDA market’s 20^th season, we are introducing night markets from 5 p.m. to 8 p.m. on May 15, June 19, July 17, Aug. 21, Sept. 18, and Oct. 16.  Each night market will have a different theme featuring live music and educational exhibits.

September is National Preparedness Month. And as disasters continue to affect regions across America each year, USDA will participate in this year's America's PrepareAthon! to discuss how USDA can help you prepare your home, your family and your community for when disaster strikes.

Our goal during National Preparedness Month is to help you prepare through a variety of activities.

Every time I explore a farmers market I become a kid again. It brings back memories of snacking on sun-ripened figs from my backyard with dad or squeezing for perfectly ripe tomatoes at the neighborhood farm stand with mom. The existence, uniqueness and vibrancy of farmers markets can be a positive experience full of exploration and deliciousness for any age. It sure is for me.

USDA is committed to helping all of America’s children, families and communities not only have access to healthy affordable food, but form positive associations with these healthy foods. Visiting a farmers market offers a unique learning environment where you can be introduced to fresh, local produce; a variety of sights, tastes and smells; as well as meet neighbors, farmers and vendors.

Red, white, and blue balloons soared high above the bounty of fresh fruits and vegetables from local farmers and vendors at the opening of the 19^th season of the USDA Farmers Market.  With echoes of the Star Spangled Banner played by the “President’s Own” Marine Band, we celebrated the service of our men and women in uniform, reaffirming USDA’s commitment to supporting veterans and active-duty service members.  We also celebrated several points of intersection between American agriculture and the military community.

From our partners and stakeholders who joined us for the event, we saw amazing generosity and dedication to improving the lives of military families.  Burpee Seed Company handed out thousands of Welcome Home Garden Project seed packets, bringing the healing gift of gardening to thousands of heroes.  With over 165,000 families participating and over 1.8 million seed packets distributed over the last two years, their efforts to provide healing, comfort and homegrown foods are truly inspiring.

As the USDA Farmers Market prepares to begin a new season, we invite everyone to come celebrate the richness and diversity of the market and the DC community that brings us all together. Whether you're a federal employee, a sight-seeing tourist, or a long-time resident, we are all a part of what makes DC unique. We all play a role in supporting the businesses and economy of the city and the region. You are guaranteed a fun time if you join us on June 7 for our market opening.

It’s officially summer and the USDA Farmers Market is back in full swing.  An increasingly popular destination for Washington, D.C., residents and visitors of the National Mall, the market regularly attracts hundreds of customers each Friday during the summer and early fall.  Come see some of your favorite vendors and USDA staff during the 2012 outdoor season.

On Monday I accepted the challenge for USDA to donate more than 1.8 million pounds of food this summer through the 4^th annual Feds Feed Families Food Drive (FFF).  Game on!

If each USDA employee donates just two pounds of food per week, we will contribute more than 2 million pounds and help our hardworking neighbors put food on the table during these tough economic times.  FFF began four years ago to help fill a gap during the summer months, when food banks and pantries struggle with an increase in demand from families and individuals, but a decrease in donations.  Each year of the food drive, USDA employees have stepped up to the plate: in 2011, USDA employees organized over 2,000 food drives across the country and collected 1.79 million pounds of fresh and shelf-stable food.

Having two small active kids who are happily prone to drinking water and low-fat milk 99% of the time and who also love to eat nutritious foods (not quite like their mom), I was particularly excited to celebrate opening day of the USDA Farmers Market.

Kids and families are invited to join staff from the U.S. Department of Agriculture People’s Garden Initiative on Friday, June 1 from 10 a.m. to 2 p.m. for the opening of the USDA Farmers Market as well as discover fun ways to Grow Healthy, Eat Healthy & Be Healthy! It will be a day filled with hands-on activities that will help enhance your commitment to healthy eating and 60 minutes of physical activity every day.

In business, location means everything. Not only do businesses need to understand where their customer base exists, but they also need to know where their competitors are.  The same applies to farmers markets: they must understand their customers and competition to determine the potential for profit. The location of a farmers market can influence a vendor or customer’s decision to support a particular market.