world breastfeeding week

USDA’s Special Supplemental Nutrition Program for Women, Infants and Children, popularly known as WIC, is once again celebrating World Breastfeeding Week, August 1-7. This year’s theme is Sustaining Breastfeeding Together, emphasizing the importance of family and community support for breastfeeding women.

World Breastfeeding Week is celebrated around the world each year during the first week of August to promote breastfeeding and highlight its importance to the health of mothers and babies.

This year’s theme is “Breastfeeding: A Key to Sustainable Development.”  USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) joins the celebration as WIC promotes breastfeeding all year long as the optimal choice for moms who are medically able.  We support breastfeeding WIC moms through counseling and educational materials, peer counselors, a specially-tailored food package, and breastfeeding aids like breast pumps.  USDA’s successful national breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work, serves as the foundation of our breastfeeding activities.  It emphasizes the importance of support from family and friends, from the health care system, and from the community. All have key roles to play in providing the support a breastfeeding mother needs.

To highlight the importance of a healthy start in life, more than 170 countries celebrated World Breastfeeding Week earlier this month.  Themed “Breastfeeding: A Winning Goal for Life,” the recognition encourages the practice to improve the health of babies around the globe.  The U.S. Breastfeeding Committee (USBC) takes it a step further, recognizing the entire month of August as “National Breastfeeding Month.”

USDA’s Food and Nutrition Service shares this commitment.  In fact, its Special Supplemental Nutrition Program for Women, Infants, and Children (better known as WIC) promotes breastfeeding as the optimal infant feeding choice.  We support breastfeeding among WIC moms by providing counseling and educational materials, offering healthy food packages, and giving out breastfeeding aids, like breast pumps.

Cross posted from the Let's Move! blog:

On August 4, the Farmers Market by the White House was bustling with individuals celebrating World Breastfeeding Week and National Farmers Market Week. The festival’s purpose was to recognize the value of farmers markets and the role that nutritious fruits and vegetables play in promoting wellness.

I recently had the pleasure to spend a little time with some expecting and nursing mothers in Martinsburg, West Virginia.  It was the first meeting of a newly formed community breastfeeding support group planned to coincide with World Breastfeeding Week.  My friend Mitch Greenbaum, Director of Shenandoah Valley WIC and Nutrition Services, and his team of trained WIC nutritionists, board-certified lactation consultants and breastfeeding peer counselors, hosted nearly two dozen pregnant and nursing mothers to talk about how important breastfeeding is for both mother and child and how to have a satisfying and healthy breastfeeding experience.