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VegUcation

Farmers Markets Can Grow with “VegU-cation”

Everyday USDA works to develop tools for farmers and ranchers that support their financial success. The USDA Farmers Market on the National Mall is a “living laboratory” for farmers market operations across the country. During our 2017 market season, we tested “VegU-cation” and found that this fruit and vegetable education program was popular with our visitors and increased sales for our farmers. Visitors to our market attended a 10-minute demonstration class in the VegU tent, on how to grow, pick, and prepare that week’s featured fruit or vegetable.