women in agriculture

American agriculture remains strong. Total U.S. agricultural exports reached $174.9 billion in 2023. American farmers, ranchers, and agribusiness owners continue to have success abroad as USDA’s Foreign Agricultural Service works for U.S. agriculture.

When people think of farmers or ranchers in rural America, what image comes to mind? It probably isn’t a mother-daughter duo in Hawaii. Lorie and Joan Obra exhibit the essence of women in agriculture. Together, they are continuing the dream of Rusty Obra, the late founder of Rusty’s Hawaiian – a specialty coffee farm, mill and roastery in the Ka'u District of Hawaii Island.