Beef's Refocus on the Retail Meat Section

Date:  Tue, 01/19/2021    Broadcast: 04

Remark:  The circumstances of a pandemic led the beef industry to shift its marketing and promotion focus on sales over the meat counter of grocery stores and supermarkets. Rod Bain reports.


PARTICIPANTS: Rod Bain. Paul Dykstra of Certified Angus Beef. Norm Voyles of the Cattlemen's Beef Board.

Duration:  00:02:38.014

Author:  RBAIN

MP3: