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Office of the Chief Economist
United States Department of Agriculture

2014 Speeches

The Changing Face of Agriculture

THURSDAY, February 20

PLENARY SESSION

WEBCAST

Welcome
Krysta Harden
Deputy Secretary of Agriculture

Outlook for U.S. Agriculture in 2014
Joseph Glauber
Chief Economist
Speech / Presentation

 

BREAKOUT SESSIONS
1:30 p.m. 3:00 p.m.

TRACK: Food Prices & Farm Income Outlooks
Food Price Outlook
This session will provide the latest perspective on food price inflation, the main factors that contribute to changes in food prices, and the consumer implications of rising food prices.
Moderator: Michael McConnell, Senior Consultant, Informa Economics, McLean, VA

Outlook for U.S. Food Prices and Inflation in 2014
A presentation of the latest Economic Research Service outlook for retail food prices in general and across major food categories, recent historical trends in food expenditure patterns, and the relationship between food prices and inflation in the general economy.
Richard Volpe, Economist, Economic Research Service, USDA, Washington, DC
Presentation

What Do Commodity Prices Suggest About Food Price Trends?
Commodity prices have been highly volatile in recent years, and have led to concerns about food price inflation.  The prices of many commodities are now trending lower as supplies are increasing.  What does this suggest (if anything) about the long-term outlook for food prices?
Ron Trostle, Economist, Economic Research Service, USDA, Washington, DC
Presentation

The Outlook for Global Commodity and Food Prices and Implications for Food Security
Keith Wiebe, Senior Research Fellow, International Food Policy Research Institute, Washington, DC
Presentation

 

TRACK: International Trade
The China Puzzle:  The Changing Political, Regulatory & Marketing Environment
In 2012, China surpassed the United States to become the second largest global agricultural importer after the European Union. China has also emerged in recent years as the top U.S. agricultural export market, passing Mexico and Canada. In addition to a growing middle class and greater demand for high-value food, changing Chinese agricultural production and trade policies are expected to dramatically impact global trade flows over the next decade.  Speakers will address China’s domestic political environment and the impact on the reform process, China’s regulatory environment and the U.S. response, growth in Chinese horticultural imports and regulatory challenges, and food safety in China and its impact on market access. 
Moderator: Phil Karsting, Administrator, Foreign Agricultural Service, USDA, Washington, DC

China’s Agricultural Support Policies: Help or Hindrance?
Fred Gale, Senior Economist, Economic Research Service, USDA, Washington, DC
Presentation

The Technology Imperative
Dennis Erpelding, Director, Government Affairs, Elanco, Greenfield, IN
Presentation

The Impact of China’s Food Safety Policies on Trade
Scott Sindelar, Minister Counselor for Agricultural Affairs, Foreign Agricultural Service, USDA, Beijing, China
Presentation

 

TRACK: The Next Generation
The New Agricultural Census
USDA's first release of preliminary data from the 2012 Census of Agriculture will occur at the Forum; panelists will cover the latest information on the number of farms, land in farms, value of sales and government payments, and demographics.

The preliminary 2012 Census of Agriculture results will be released at Noon EST on February 20, 2014. The preliminary report will be available online at www.agcensus.usda.gov. In addition to the report, a press release, highlights document, and infographic will also be released.

The PPT presentation from the 1:30 p.m. Census session at the Agricultural Outlook Forum will be posted online following the session – also at www.agcensus.usda.gov. Please let me know if you have any additional questions. Moderator: Cynthia Clark, Administrator, National, Agricultural Statistics Service, USDA, Washington, DC

2012 Census of Agriculture Highlights
Hubert Hamer, Chair, Agricultural Statistics Board, USDA, Washington, DC

Presentation

Changing Faces: The Demographics of U.S. Agriculture
Virginia Harris, Statistician, National Agricultural Statistics Service, USDA, Washington, DC
Presentation

The Financial Foundation of U.S. Agriculture
Troy Joshua, Chief, Environmental, Economics and Demographics Branch, National Agricultural Statistics Service, USDA, Washington, DC
Presentation

Implications for Future Farm Programs and Policy
Bob Young, Chief Economist & Deputy Executive Director, Public Policy, American Farm Bureau Federation, Washington, DC
Presentation

 

TRACK: Conservation
Economics of Conservation
This session will explore one of the most important factors influencing the adoption and sustained use of conservation systems and their adjustment over time—namely does the practice have a positive economic return to the producer or the public?  Economic evaluation tools will be a part of each presentation. 
Moderator:  Jason Weller, Chief, Natural Resources Conservation Service, USDA, Washington, DC

Practice Adoption Economics
Mark Jennings will explore the economics of conservation practice adaption from the perspective of the agricultural producer. Jennings is always testing new opportunities–like growing two cash crops in the same field at the same time–and asking will my return be worth the expense?  He will outline the decision process, identify the key drivers, and discuss the tools he uses.  He will also discuss the farm financial circumstances to consider in each economic evaluation and speak to the need for additional tools to help farmers make sound economic decisions. 
Mark Jennings, Agricultural Producer, Washburn, ND
Presentation

Ecosystem Service Economics
Catherine Phillips will explore the economics of ecosystem services from a regional landscape perspective.  Ms. Phillips will discuss how the benefits of conservation contribute to regional environmental objectives.  She will provide insight on the benefits of managing private decisions to improve ecosystem services or the resource.  Using examples from the forest sector she will discuss the tools used in conservation evaluations and identify key elements for inclusion. 
Cassie Phillips, Vice President of Sustainable Forests and Products, Weyerhaeuser Corporation 
Federal Way, WA

Presentation

Are the Benefits to Society Worth the Costs of Conservation?
Susan Capalbo will explore the basis for Federal intervention to affect the economics of conservation that changes both the farm and resources decisions. What is society buying with technical and financial assistance? Why is society purchasing conservation? What tools are needed to do a “better” job of quantifying the costs and benefits of conservation? 
Susan Capalbo, Department Head and Professor, Applied Economics, Oregon State University, Corvallis, Oregon
Presentation

 

TRACK: Science
Protecting U.S. Animal & Plant Health from Invasive Pests
This session will discuss how USDA is protecting U.S. agricultural health from invasive pests in times of diverging stakeholder interests, and constraining resources. The session will focus on USDA’s collaborative work with States, industries, and in international trade.
Moderator: Kevin Shea, Administrator, Animal and Plant Health Inspection Service (APHIS), USDA, Washington, DC

State Perspective
California is the largest producer of agricultural products and the top exporting State. APHIS works with the California Department of Food and Agriculture (CDFA) on multiple fronts to combat the introduction and spread of pests and diseases. Secretary Karen Ross will speak about CDFA’s collaborative work with USDA to protect California’s agriculture against invasive pests and diseases.   
Karen Ross, Secretary, California Department of Food and Agriculture, Sacramento, CA
Presentation

Industry Perspective
The National Poultry Improvement Plan is an excellent example of a well-organized campaign by private industry in partnership with Federal and State agencies to improve animal disease management for the purpose of enhancing product marketability. Dr. Ritter will speak about the poultry industry’s collaborative work with USDA.
G. Donald Ritter, Director of Health Services, Mountaire Farms, Inc., Millsboro, DE
Presentation

Agricultural Trade Perspective
The speaker will discuss USDA’s roles in safeguarding U.S. agriculture and promoting exports, while balancing the interests of consumer advocacy groups and agricultural industry. Examples include: USDA’s management of the 2012 BSE discovery in California and the 2013 GMO wheat discovery in Oregon, the equivalency trade agreements for organic products, USDA’s leadership in SPS-related trade negotiations for the recent free trade agreements with Korea, Colombia, and Panama, and on-going Trans-Pacific Partnership and Transatlantic Trade and Investment Partnership negotiations.
Suzanne Heinen, Senior Counselor to the Under Secretary of Farm and Foreign Agricultural Services, USDA, Washington, DC
Presentation

 

BREAKOUT SESSIONS
3:30 p.m. 5:00 p.m.

SPECIAL SESSION

A Roadmap for Women in Agriculture
The session will detail the variety of career choices the panelists have taken as well as how they have shaped their future in the face of opportunities and challenges.  The panelists will discuss their views on the importance of impacting agricultural policy, removing barriers for women, and collaborations.         
Moderator:  Krysta Harden, Deputy Secretary of Agriculture, USDA, Washington, DC

Panelists:
Autumn Veazey, Director, Government Relations, Land of Lakes, Washington, DC
Presentation

Debbie Hamrick, Director of Specialty Crops, North Carolina Farm Bureau Federation, Raleigh, NC
Presentation

Kate Danner, Corn and Soybean Farmer, Roseville, IL
Presentation

Leslie Wheelock, Director, Office of Tribal Relations, USDA, Washington, DC

 

TRACK: Food Price & Farm Income Outlooks
The Farm Income Outlook for 2014
This session will focus on the measures of the financial well-being of the farm economy, including farm household income.  It will rely heavily on information provided by the Economic Research Service.
Moderator: Todd Davis, Senior Economist, Farm Bureau, Washington, DC

Income Outlook for the U.S. Farm Sector in 2014
A presentation of USDA’s most recent estimates and forecasts of U.S. farm sector value added, net farm income and other financial characteristics for 2014.
Kevin Patrick, Economist, Economic Research Service, USDA, Washington, DC
Presentation

Farm and Farm Household Income Trends
A discussion about various measures of farm household well-being, including on- and off-farm income, farm typology, farm size, etc.
Jeremy Weber, Economist, Economic Research Service, USDA, Washington, DC 
Presentation

Is the Current Farm Prosperity Sustainable? 
A discussion about the factors that could either support or undermine the profitability of farming in the intermediate or long-term future. Issues discussed will include global economic growth patterns, interest rates, and land values.
Brent Gloy, Center for Commercial Agriculture, Purdue University, West Lafayette, IN
Presentation

 

TRACK: International Trade
Expanding Consumer–Oriented Exports
Record 2013 exporters were largely the result of strong consumer-oriented exports, which are growing in importance relative to bulk and intermediate shipments.  Much of the impressive growth is a result of developing country demand and the spread of organized retailing throughout the world.  Though challenges exist in the form of trade barriers, the outlook for exports growth is bright.  Session speakers will address innovative ideas for marketing consumer-oriented products internationally, the rapid growth of organized retailing, and the increase in non-tariff trade barriers.
Moderator: Mike Dwyer, Director, Global Policy Analysis Division, Foreign Agricultural Service, USDA, Washington, DC

New Marketing Channels in China
Gary Clubb, Senior Business Development Manager, Tmall and Edith Huang, Senior Director of Lifestyle Products Department, Tmall
Presentation

Organized Retail Growth in Developing Nations and the Impact on Food Imports
Sean Darragh, Executive Vice President, Global Strategies & Carmen Stacy, Director, Global Issues & Multilateral Affairs, Grocery Manufacturers Association, Washington, DC
Presentation

Innovative Marketing in Competitive Markets
Susan Weller, International Marketing, United States Potato Board, Denver, CO
Presentation

 

TRACK: The Next Generation
@USDA: Tweet, Meet & Succeed
The next generation at USDA looks very different from what it did 100 years ago. Therefore, we must adjust with the times. In this session, come and learn what it will take to “get and stay” in the game!
Moderator: Max Finberg, Senior Advisor to the Assistant Secretary for Administration, USDA, Washington, DC

Success Through Internships
USDA Outlook Forum Diversity students, in addition to agency add-ins, will present what attracted them to agriculture and their success with internships. A collection of agency’s/organization’s internship programs will also be provided.
Candice Harvey, Economist, Grain Inspection, Packers and Stockyards Administration, USDA, Washington, DC
Presentation

Using Social Networks to Promote Agriculture
Social networking is a powerful way to reach tomorrow’s agriculture workforce and consumers. The speakers will discuss how youth currently use social networking, potential ways to use these tools to paint the Food and Agriculture Sector in a positive light, as well as branding and marketing tools to and from Agriculture. 
Alison Kosakowski, Marketing and Communications Director, Vermont Agency of Agriculture, Richmond, VT
Presentation

 

TRACK: Conservation
Sustainability – Are We Applying Our Critical Inputs Wisely?
This panel will discuss long-term water availability, phosphorous scarcity, and nitrogen usage.  Experts believe there will be significant shortages of water and phosphorous, and that farmers overuse nitrogen. Speakers will attempt to answer questions like: Are the input markets failing to send the right signals for optimal resource allocation and sustainability?  Can current research identify the optimal resource allocation?  Do we have the tools to know the right balance of efficient resource use and maximum sustainable production?
Moderator:  Otto C. Doering, III, Professor, Department of Agricultural Economics, Purdue University, W. Lafayette, IN

Water
Lester Brown, President, Earth Policy Institute, author of Peak Water, Washington, DC
Presentation

Nitrogen
Cliff Snyder, Nitrogen Program Director for the International Plant Nutrition Institute, Conway, AR
Presentation

Phosphorus
Steven J. Van Kauwenbergh, International Fertilizer Development Center, Research and Development Division, Shoals, AL
Presentation

 

TRACK: Science
Nanotechnology in the Future of Agriculture & Forestry
Moderator: Hongda Chen, National Institute of Food and Agriculture, USDA, Washington, DC

Nanotechnology: Thinking Big about Small Things
An overview of nanotechnology will cover what it is, recent trends in the field, and the coordinated Federal program known as the National Nanotechnology Initiative.
Lloyd J. Whitman, Deputy Director, Center for Nanoscale Science and Technology, National Institute of Standards and Technology, Gaithersburg, MD
Presentation

Nanotech Applications in Agriculture
A series of brief, taped presentations by:

  • Bosoon Park, Agricultural Research Service, USDA, Athens, Georgia
    Video
  • Maria DeRosa, Associate Professor, Bioinorganic Chemistry, Carleton University, Ottawa, Canada
    Video
  • Peter Sutovsky, Associate Professor, Reproductive Physiology, University of Missouri, Columbia, MO
    Video
  • Sean Ireland, New Technologies and Market Ventures, Verso Paper Corp, University of Maine, Orono, ME

What Lies in the Future for Agricultural Nanotechnology?
Where does the future lie for nanotechnology in agriculture? What is possible? What are the barriers? What are the challenges?
Norman Scott, Professor, Emeritus, Department of Biological & Environmental Engineering, Cornell University, Ithaca, NY and Chair, Board on Agricultural and Natural Resources, National Academies of Science, National Research Council
Presentation

 

FRIDAY, February 21

BREAKOUT SESSIONS
8:00 a.m. 9:30 a.m.

TRACK: Rural Development
Know Your Farmer, Know Your Food: The Past, Present, and Future of KYF2
The Know Your Farmer, Know Your Food Initiative (KYF2) coordinates USDA’s work on local and regional food systems. How has KYF2 upheld the original vision and how will it continue to do so in the future?
Moderator: Joani Walsh, Deputy Under Secretary for Marketing and Regulatory Programs, USDA, Washington, DC

Overview of the KYF2 Initiative: History & Accomplishments
This speaker will review the goals and objectives of the KYF2 initiative, how it works, what has been accomplished to date, and what lies ahead in the future.
Elanor Starmer, National Coordinator and Advisor, Local and Regional Food Systems, USDA, Washington, DC
Presentation
 
Leveraging USDA Programs for Economic Development through Food Systems
This speaker will discuss how local food systems can use KYF2 and other USDA programs to improve the supply, distribution, and demand for local foods.
Emily Oakley, Interim Director, National Young Farmers Coalition and Co-Owner/Farmer at Three Springs Farm, Oaks, OK
Presentation

Importance of KYF2 for Rural Economies: A Practical Example
This speaker will discuss how KYF2 and federal-state-local partnerships work together to promote local food production and distribution and will highlight the initiative’s work to grow the local food economy in Appalachia.
Guy Land, Chief of Staff, Appalachian Regional Commission, Washington, DC
Presentation

 

Strengthening Rural Communities
Through exciting new partnerships with private and public entities, USDA Rural Development is creating opportunities and delivering resources to strengthen rural economies. This session will showcase how technology is used to help farmers improve crop yield, conserve water and apply environmental monitoring to leverage the agricultural market, as well as meet the challenges of improving access to health care and social services, including a focus on healthcare to veterans.
Moderator: Scott Woods, Senior Communications Program Specialist, Broadband Technology Opportunities Program, National Telecommunications & Information Administration, U.S. Department of Commerce, Washington, DC

The Role of Precision Farming in Building Stronger Rural Economies
Speaker will discuss how precision farming can benefit both farmers and rural communities through higher crop yields and environment monitoring in rural communities.
Joaquin Silva, Co-Founder and CEO, TerraVu, Carlsbad, CA
Presentation

Expanding Markets & Creating Job Opportunities
Speaker will look at the delivery of quality, specialized health care to create healthier rural economies, with a focus on care for veterans returning from overseas. 
Gina Capra, Director, Office of Rural Health, Veterans Health Administration, Washington, DC
Presentation

Improving Access to Education, Healthcare & New Businesses
Speaker will address the role of government and other stakeholders in how expanding access to healthcare can create opportunities and deliver resources that unlock the door to vibrant rural economies.
Leila Samy, Rural Health IT Coordinator, Office of the National Coordinator for Health IT, U.S. Department of Health and Human Services, Washington, DC
Presentation

 

TRACK: Agroforestry, Forests & Citrus 
Agroforestry:  Enriching Lives With Trees
Agroforestry makes it possible to meet multiple objectives on the same parcel of land while at the same time providing a number of social and environmental benefits. The practice of growing crops and trees or livestock is catching among farmers, ranchers, forest owners, and even urban residents that seek greater productivity, profitability, and social and environmental outcomes. This session will explore current agroforestry applications and the latest agroforestry trends. 
Moderator: Wayne Honeycutt, Deputy Chief for Science and Technology, NRCS annnnnd Chair of the Agroforestry Executive Steering Committee, USDA, Washington, DC

Silvopasture: Trees, Livestock, and Forages:  Working Together for Profits & More!
Learn how minority landowners are successfully applying silvopasture in the Southeast with cattle and pine trees, and the future direction of silvopasture in the region.
John Fike, Associate Professor, Crop and Soil Environmental Sciences, Virginia Tech, Blacksburg, VA

Presentation

Hybrid Hazelnuts: A Promising Future Crop for Food, Feed & Bioenergy
Learn about the remarkable capabilities of hybrid hazelnuts and how expanding hazelnut production can advance sustainable energy, wildlife habitat conservation, and human health and well-being.
Scott Josiah, Nebraska State Forester, Nebraska Forest Service, Lincoln, NE

Presentation

Urban Food Forests: A Growing Trend
Learn about the ‘urban food forest’ movement through an inspiring story of how Baltimore and other U.S. cities are growing orchards that provide local food for residents, conserve open space, and connect the urban population to nature.
Nina Beth Cardin, Founder, Baltimore Orchard Project, Baltimore, MD

 

TRACK: Nutrition & Food Safety/Local Foods
Outbreak Containment & Emergency Response
When a foodborne illness has broken out, what procedures are in place with public partners, law enforcement, etc.? What role can technology play–such as using social media to alert consumers? What are the limits and challenges of a recall?
Moderator: David Goldman, Assistant Administrator, Office of Public Health Science, Food Safety and Inspection Service, USDA, Washington, DC

David P. Goldman, Captain, USPHS and Assistant Administrator, Office of Public Health Science, Food Safety and Inspection Service, USDA, Washington, DC
Presentation

Matthew Wise, LCDR, USPHS, and Outbreak Response Team Lead, Outbreak Response and Prevention Branch, Centers for Disease Control and Prevention, Atlanta, GA
Presentation

Alicia Cronquist, Foodborne and Enteric Disease Epidemiologist, Disease Control and Environmental Epidemiology
Division, Colorado Department of Public Health and Environment, Denver, CO

Presentation

 

TRACK: Markets & Weather
Increasing Resilience to Climate Variability
This session will examine the resiliency of agricultural productions systems and how that can stabilize production given annual weather variability and projected climatic change and long-term trends.
Moderator:  Bruce Stein, Director of Climate Change Adaptation, National Wildlife Federation, Reston, VA

Conservation Practices to Increase Resiliency
The relationship of soil carbon, organic matter, water retention and holding capacity and how they increase resiliency to extreme weather events.
Carolyn Olson, Climate Change Program Office, USDA, Washington, DC
Presentation

Modeling at the Farm Level  
This topic explores the relationship between conservation practices and managing carbon using a predictive tool to help farmers manage Carbon and measure sequestration.
Adam Chambers, Physical Scientist, Air Quality and Atmospheric Change Team, Natural Resources Conservation Service, USDA
Presentation

Regional Climate Hubs
USDA has proposed a system of regional research, education, and information centers.  This speaker will discuss how this new system will be helpful at the farm level to improve resilience to changing climate.   
William Hohenstein, Director, Climate Change Program Office, USDA, Washington, DC
Presentation

 

TRACK: Markets
GRAINS and OILSEEDS OUTLOOK Paper

Moderator: Gopinath Munisamy, Director, Market and Trade Economics Division, Economic Research Service, USDA, Washington, DC

USDA Grains & Oilseeds Outlook
Mark Ash, Economic Research Service, USDA, Washington, DC
Presentation

Grain Stocks Estimates: Can Anything Explain the Market Surprises of Recent Years?
Scott H. Irwin, Laurence J. Norton Chair of Agricultural Marketing, University of Illinois at Urbana-Champaign, Urbana, IL
Presentation

 

BREAKOUT SESSIONS
10:00 a.m. – 11:30 a.m.

TRACK: Rural Development
Agriculture Supporting Our Veterans 
USDA has several initiatives that serve veterans and other beginning farmers and ranchers. Discussions will describe how one of these programs has helped returning Veterans interested in the food and agriculture sector.
Moderator: Alexis Taylor, Chief of Staff, Office of the Under Secretary, Farm and Foreign Agricultural Services, USDA, Washington, DC

Farming Opportunities
Many veterans who have served our country have challenges transitioning to civilian life and struggle with Post-Traumatic Stress Disorder and high unemployment rates. Veterans have found solace working on the Archipley’s avocado farm, located on 3 acres outside of Marine Corps Base Camp Pendleton. 
Sergeant Colin and Karen Archipley, Founders of Veterans Sustainable Agriculture Training, San Diego, CA
Presentation

Funding Opportunities
A veteran looks at starting to farm, needed some assistance and through help from the local Farm Service Agency received a micro loan for beginning farmers.
Vonita Murray, Poultry Farmer, Elverta, CA
Presentation

Entrepreneurial Opportunities
Michael O’Gorman will discuss how his organization helps returning veterans convert their unique shills to farming and agribusiness opportunities.
Michael O’Gorman, Executive Director, Farmer Veteran Coalition, Davis, CA
Presentation

USDA Employees: Supporting Provincial & Reconstruction Efforts
Rhodes will discuss the role agriculture played while serving in Afghanistan.
Margaret Rhodes, Chief of Staff to Deputy Under Secretary, Washington, DC

 

TRACK: Agroforestry, Forests & Citrus
Protecting Our Forests
Non-native invasive pests continue to threaten our forests, agriculture, and way of life.  There are many pathways for these organisms, exacerbated by global trade and travel.  Wood packing materials and nursery stock are key issues. The U.S. and many other countries cooperate to prevent and control pests. Phytosanitary measures are essential and there are several examples where they have been successful. This session will provide an overview of the pests, their pathways, phytosanitary measures, and several case studies where they have been applied with varying success.
Moderator: Butch Blazer, Deputy Under Secretary for Natural Resources and Environment, USDA, Washington, DC

Pests and Their Pathways: Phytosanitary Measures Are So Important!
Big Picture presentation highlighting some key forest pests, their pathways, and how non-government and industrial partnerships help government develop and implement effective and efficient phytosanitary measures.
Bill Toomey, Director, Forest Health Programs, The Nature Conservancy, Arlington, VA
Presentation

Horticultural Industry Partnerships Help Protect Agriculture and Natural Resources – Challenges and Success Stories
What happens in horticulture may not stay there. Focuses on how phytosanitary measures for horticultural plants are key to protecting U.S. agricultural and forestry interests. Look to the future for implementing.
Craig Regelbrugge, Senior Vice President-Industry Advocacy and Research, AmericanHort, Washington, DC
Presentation

Forest Industry Partnership Helps Prevent the Introduction of Wood Borers – Success Story: Implementing ISPM-15.
Speaker will discuss industry’s role in ensuring that measures developed are practical and can be implemented with minimum impact on trade. He will also look to the future, envisioning participation in developing an international standard for wood products.
John McDaniel, Vice-President, American Lumber Standard Committee, Incorporated, Germantown, MD  
Presentation

 

TRACK: Nutrition & Food Safety
Food Dialogues®  
Nutrition: Who’s Shaping America’s Eating Habits?  
The U.S. Farmers & Ranchers Alliance® (USFRA®) is hosting an in-person and live-streamed Food Dialogues® event titled “Nutrition: Who’s Shaping America’s Eating Habits?” at USDA’s Forum.  Join a group of farmers and ranchers, nutritionists and food pundits for a discussion on food production, nutrition and making healthy food choices.

Organic, conventional, locally-grown and natural – these are all terms consumers hear every day, but do they really understand their meaning? Are consumers making informed purchasing decisions or are they simply making food decisions based on what they hear in popular culture and media?
Moderator: Carolyn O'Neill, the author of “Slim Down South Cookbook” and a nutrition advisor to
BestFoodFacts.org, will moderate a panel that includes:

Welcome:
Dr. Janey Thornton, Deputy Under Secretary, Food, Nutrition and Consumer Services, USDA

Panelists:

  • Craig Rowles – Partner and General Manager, Elite Pork Partnership, LLP, Carroll, IA
  • Dennis Derryck – President and Founder, Corbin Hill Farms, New York, NY
  • Jim Call – Farmer, Call Farms, Madison, MN
  • Roger Clemens – Chief Scientific Officer, Horn and Adjunct Professor of Pharmacology and Pharmaceutical Sciences, USC School of Pharmacy, Los Angeles, CA
  • Barbara Ruhs MS, RD, LDN–Supermarket Health & Nutrition Expert, Phoenix, AZ

 

TRACK: Markets
LIVESTOCK and POULTRY OUTLOOK Paper

Moderator: James Hodges, Interim President and CEO, American Meat Institute
Washington, DC

USDA Livestock & Poultry Outlook for 2014
Shayle Shagam, Livestock & Poultry Analyst and ICEC Chair, Office of the Chief Economist, USDA  
Washington, DC
Presentation

Size Matters! The Economics of Carcass Weights
John S Nalivka, President/Owner, Sterling Marketing, Inc., Vale, OR
Presentation

Impact of Porcine Epidemic Diarrhea Virus (PEDV) on the U.S. Pork Industry
Liz Wagstrom, Chief Veterinarian, National Pork Producers Council

Presentation


COTTON OUTLOOK Paper

Moderator: Jim Langley, Senior Analyst, Congressional Budget Office, Washington, DC

USDA’s Cotton Outlook for 2014/2015
James Johnson, Agricultural Economist, Foreign Agricultural Service, Washington, DC
Presentation

USDA’s Perspective on Policy Changes in China
Stephen MacDonald, Senior Economist, Economic Research Service, Washington, DC
Presentation Paper

Prospects for U.S. Cotton Production in a Shifting Price Environment
John R. C. Robinson, Professor and Extension Economist, Texas A&M University, Department of Agricultural Economics, College Station, TX
Presentation

Risks and Rewards of Sourcing Cotton for Today’s Retail Market
A. Mark Neuman
Presentation


SUGAR OUTLOOK Paper
Moderator: Paul Trupo, Branch Chief, Sugar & Dairy Imports, Foreign Agricultural Service, USDA, Washington, DC

Government Support Policies and the World Sugar Market
Don Phillips, Trade Advisor, American Sugar Alliance, St. Leonard, MD

From Deficit to Surplus: Managing The Shift in the NAFTA Sugar Balance
John Cropley, Senior Analyst, ED&F Man, New Orleans, LA
Presentation

Implications of an Integrated U.S.: Mexican Sugar Sector
Contributing to the research and writing of this presentation were Steve Haley and Getachew Nigatu, Economic Research Service, USDA; and Lynn Kennedy, Louisiana State University.
Steven Zahniser, Agricultural Economist, Economic Research Service, USDA, Washington, DC
Presentation

 

COMMODITY LUNCHEONS
12:15 p.m. – 1:30 p.m.

Livestock & Poultry
Moderator: Anne Alonzo, Administrator, Agricultural Marketing Service, USDA, Washington, DC   

2014: The Opportunities and Challenges facing Small Meat Processors
Chris Young, Outreach Specialist, American Association of Meat Processors, Elizabethtown, PA

Sugar & Sweeteners
Moderator: Barbara Fesco, Economist, Dairy and Sweeteners Analysis Group, Farm Service Agency, USDA, Washington, DC

Mexican Sugar Outlook and Government Actions to Address Oversupply
Carlos Rello Lara, Director General, Fondo de Empresas Expropiadas del Sector Azucarero, Benito Juarez, Mexico
Presentation

Cotton & Fibers
Thirty Years of Guessing: Why Cotton Forecasts Have Not Improved
Moderator: Herman Kohlmeyer, Jr., Managing Director, Michael J. Nugent and Company, Inc.,
New Orleans, LA

Terry Townsend, Executive Director, Retired, International Cotton Advisory Committee, Silver Spring, MD
Presentation

Grains & Oilseeds
Moderator: Robert Johansson, Deputy Chief Economist, USDA, Washington, DC

Insights Into Current Policies Affecting Grains & Oilseeds
Sara Wyant, President, Agri-Pulse Communications, Inc., Washington, DC and Camdenton, MO
Presentation

 

BREAKOUT SESSIONS
2:00 p.m. – 3:30 p.m.

TRACK: Rural Development
U.S. Farm Land: Uses, Values & Policies
Speakers in this session will examine the changes in agricultural land use, rates of conversion to production, where they are located, as well as the value of land itself.  Other topics may include: the possibility of speculation and a land asset bubble; farm bill policy implications; trends in operator rents; the construction of wind farms; and changes to conservation areas as commodity prices fluctuate.
Moderator: Damona Doye, Professor of Agricultural Economics, Oklahoma State University
Department of Agricultural Economics, Stillwater, OK

U.S. Land Outlook
Jason R. Henderson, Associate Dean, Director of Purdue Extension, and Professor
Purdue University, College of Agriculture Administration, Agricultural Economics, West Lafayette, IN
Presentation

Land Use
Future implications for the supply of agricultural land from land conversion, changes in land rents, and Farm Bill policies.
Lori Lynch, Professor of Agricultural and Resource Economics, University of Maryland, Agricultural and Resource Economics, College Park, MD
Presentation

Farmland Markets and Farm Business Finances
Jennifer Ifft, Agricultural Economist, Economic Research Service, USDA, Washington, DC
Presentation

Launching Cooperative Extension’s Next Century
On May 8, 1914, Cooperative Extension was launched with the signing of the Smith-Lever Act. Learn how Extension has been translating agricultural research for practical application for 100 years.
Moderator: Krysta Harden, Deputy Secretary of Agriculture, USDA, Washington, DC
  
Celebrating the Legacy of Cooperative Extension 
Video
For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Speaker will give an overview of the legacy of Cooperative Extension. 
Douglas L. Steele, Director, Texas A&M AgriLife Extension Service, College Station, TX
Presentation

Cooperative Extension Today
Cooperative Extension “extends knowledge, changes lives.” This will be a fast-paced summary of program priorities, and impacts showing how current educational strategies help people, farm and ranch businesses and communities solve problems, develop skills and build a better future.
Frances Gould, Professor & Director, Agricultural Center Communications, Louisiana State University Agriculture Center, Baton Rouge, LA
Presentation

Innovations for the Next Century
As Cooperative Extension launches its next 100 years, some keys to success will involve integration, partnership, entrepreneurship, engagement, high tech/high touch, and urban/rural. See how Extension is changing to meet the demands of a new demographic, economic and social era.
Jimmy Henning, Director, Associate Dean/ Director, Kentucky Cooperative Extension Service, University of Kentucky, Lexington, KY
Presentation

 

TRACK: Agroforestry, Forests & Citrus
Citrus Greening & the Future of the Citrus Industry
Moderator: Chavonda Jacobs-Young, Associate Administrator for National Programs, Agricultural Research Service, Beltsville, MD

Industry Perspective: The Challenge of Huanglongbing (Citrus Greening) Disease
What is Citrus Greening? What is its present and potential impact? Why is control a challenge? Why are partnerships so critical to this disease?
Marylou Polek, Vice President, Science and Technology, Citrus Research Board, Visalia, CA
Presentation

Research: Challenges, Successes & the Future
What is the present state of research? What do we know? What do we need to know?
Ed Stover, Agricultural Research Service, Subtropical Insects and Horticultural Research, USDA, Ft. Pierce, FL
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Quarantine and Control
Early detection, monitoring, diagnostics, and the future outlook for Citrus Greening.
Prakash Hebbar, Citrus Health Response Program, Animal and Plant Health Inspection Service, Pest Management, USDA, Riverdale, MD
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TRACK: Rural Development
Local Food Businesses at the Rural/Urban Interface
USDA’s mission is to support rural producers and the rural economy by expanding market opportunities.  Urban markets represent a great opportunity for producers located near population centers; branding and marketing local or regionally-produced food is one way that rural producers can directly access urban consumers.  However, bridging the rural/urban divide is not always easy.  Infrastructure, marketing, and technology barriers create challenges. New models such as food hubs, cooperatives, and alternative distribution channels are facilitating and building these connections.
Moderator: Doug O'Brien, Deputy Under Secretary for Rural Development, USDA, Washington, DC TBD

From Wholesale to Consumer-direct & Everything in Between
This speaker will discuss the evolution of the Eastern Market in Detroit, a 100-year-old market that has evolved into a wholesale market, farmers market and food hub and works with producers and neighboring states. Eastern Market has utilized several USDA programs.
Dan Carmondy, Executive Director, Eastern Market Corporation, Detroit, MA
Presentation

Food as Leverage: Building Sustainable Markets & Improving Quality of Life
Hunger Mountain Cooperative has grown from a small storefront with a handful of employees to a bustling centerpiece in Brattleboro that employs over 160 people and works with over 400 producers around Vermont.
The co-op is cofounder of the Neighboring Food Cooperative Association, a secondary cooperative of New England co-ops leveraging its collective buying power to source regional products for its members.
Kari Bradley, Hunger Mountain Co-op, Burlington, Vermont Hunger Mountain Coop, Montpelier, Vermont
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The Tech Fix: Bridging Rural Producers, Distributors &Urban Schools
Linda Mallers has found a way to marry her technology background and expertise with a passion for healthy, local food. FarmLogix is a model of how technology can address the challenges facing distributors and school districts interested in purchasing from local producers. FarmLogix recently secured a contract with the Chicago city school district and is expanding its footprint across the country, connecting rural food producers to new urban markets.
Linda Mallers, CEO, FarmLogix, Evanston, IL
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TRACK: Markets & Weather
Weather & Agriculture 2014
Moderator: Mike Halpert, Acting Director, Climate Prediction Center, NOAA Center for Weather and Climate Prediction, College Park, MD
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A Behind the Scenes Look at the Drought Monitor: History, Tools, and Methods
Eric Luebehusen, Agricultural Meteorologist, Office of the Chief Economist, USDA
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The U.S. Drought of 2012-13 Lingers and Shifts Westward
Brad Rippey, Agricultural Meteorologist, Office of the Chief Economist, USDA, Washington, DC

Presentation

Weather Outlook for 2014
Anthony Artusa, Meteorologist, Climate Prediction Center, Camp Springs, MD
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TRACK: Markets
DAIRY OUTLOOK Paper

Moderator: Peter Vitaliano, Vice President, Economic Policy & Market Research, National Milk Producers Federation, Arlington, VA

Dairy Outlook
Uthra Raghunathan, Agricultural Economist, Agricultural Marketing Service, USDA, Washington, DC
Presentation

Development and Growth of the "GlobalDairyTrade" Platform
Margarita Sapozhnikov, Associate Principal, Charles River Associates, Auctions & Competitive Bidding Practice, Boston, MA
Presentation

Challenges and Opportunities for the Southwestern Dairy Producer
Dave Bellows, Director of Risk Management, AgriVision Farm Management, LLC, Hartley, TX
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COMMODITY OUTLOOKS

GRAINS and OILSEEDS OUTLOOK Paper
Moderator: Gopinath Munisamy, Director, Market and Trade Economics Division, Economic Research Service, USDA, Washington, DC

USDA Grains & Oilseeds Outlook
Mark Ash, Economic Research Service, USDA, Washington, DC
Presentation

Grain Stocks Estimates: Can Anything Explain the Market Surprises of Recent Years?
Scott H. Irwin, Laurence J. Norton Chair of Agricultural Marketsing, University of Illinois at Urbana-Champaign, Urbana, IL
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LIVESTOCK and POULTRY OUTLOOK Paper
Moderator: James Hodges, Interim President and CEO, American Meat Institute
Washington, DC

USDA Livestock & Poultry Outlook for 2014
Shayle Shagam, Livestock & Poultry Analyst and ICEC Chair, Office of the Chief Economist, USDA  
Washington, DC
Presentation

Size Matters!  The Economics of Carcass Weights
John S. Nalivka, President / Owner, Sterling Marketing, Inc. 
Vale, Oregon
Presentation  

Impact of Porcine Epidemic Diarrhea Virus (PEDV) on the U.S. Pork Industry 
Liz Wagstrom, Chief Veterinarian, National Pork Producers Council       
Washington, DC
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COTTON OUTLOOK Paper
Moderator: Jim Langley, Senior Analyst, Congressional Budget Office, Washington, DC

USDA’s Cotton Outlook for 2014/2015
James Johnson, Agricultural Economist, Foreign Agricultural Service, Washington, DC
Presentation

USDA’s Perspective on Policy Changes in China
Stephen MacDonald, Senior Economist, Economic Research Service, Washington, DC
Presentation

Prospects for U.S. Cotton Production in a Shifting Price Environment
John R. C. Robinson, Professor and Extension Econmist, Texas A&M University, Department of Agricultural Economics
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Risks and Rewards of Sourcing Cotton for Today’s Retail Market
A. Mark Neuman, Global Trade Advisor, L Brands & MGF Sourcing
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SUGAR OUTLOOK Paper
Moderator: Paul Trupo, Branch chief, sugar & Dairy Imports, Foreign Agricultural Service, USDA, Washington, DC

Government Support Policies and the World Sugar Market
Don Phillips, Trade Advisor, American Sugar Alliance, St. Leonard, MD

From Deficit to Surplus: Managing The Shift in the NAFTA Sugar Balance
John Cropley, Senior Analyst, ED&F Man, New Orleans, LA
Presentation

Implications of an Integrated U.S.–Mexican Sugar Sector
Steven, Zahniser, Agricultural Economist, Econmic Research Service, USDA, Washington, DC
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DAIRY OUTLOOK Paper
Moderator: Peter Vitaliano, Vice President, Economic Policy & Market Research, National Milk Producers Federation, Arlington, VA

Dairy Outlook
Uthra Raghunathan, Agricultural Economist, Agricultural Marketing Service, USDA, Washington, DC
Presentation

Development and Growth of the "GlobalDairyTrade" Platform
Margarita Sapozhnikov, Associate Principal, Charles River Associates, Auctions & Competitive Bidding Practice, Boston, MA
Presentation

Challenges and Opportunities for the Southwestern Dairy Producer
Dave Bellows, Director of Risk Management, AgriVision Farm Management, LLC, Hartley, TX
Presentation