national farmers market directory

My mom raised five kids, taught high school chemistry for 15 years and then retired back to the family farm in 1986. Her new life on the farm depended on the Salisbury, MD farmers market where she sold daylilies.  The farmers market, just one of 8,000 or more markets listed in USDA’s National Farmers Market Directory, gave her the opportunity she needed to start her own business.

Each Saturday she loaded up her station wagon with plants and drove into town, displaying the lilies by color.  When she wanted to expand her plant offerings, my brother built her a small greenhouse.  She became known as the farmers market’s Flower Lady.

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.

Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community.

What are you doing August 7 through 13? That’s National Farmers Market Week – a time to celebrate the farmers, ranchers and local food businesses, as well as the communities that support them. USDA Secretary Tom Vilsack has officially declared August 7 through August 13, 2016 as the 17^th annual National Farmers Market Week, highlighting the key role that farmers markets play in bringing communities together around agriculture. And with more than 8,500 farmers markets around the country, there are lots of opportunities to celebrate!

I will be celebrating that week by visiting markets across the nation, before wrapping up the week at the USDA’s Farmers Market in Washington, D.C., on Friday, August 12. You can celebrate at your local market too! The National Farmers Market Directory makes it convenient to find farmers markets in your area with weekday, weekend, and evening options.

When comparing product prices between farmers markets and retail stores, local products are competitively priced - within a 10 percent price range - at farmers markets a majority of the time, even less expensive for some foods.  Local, certified organic products at farmers markets are almost always competitively priced when compared to prices at retail stores.

These are just some of the findings from a recent project conducted by the Local Foods Data Tracking Program, a joint effort between USDA’s Agricultural Marketing Service (AMS) Market News division and the Vermont Agency of Agriculture, Food, & Markets (VAAFM).  Prices were collected on a variety of fruits and vegetables, as well as a selection of meat and poultry products grown and sold in Vermont.

Results—at USDA we are constantly tracking and measuring them.  We want to know that what we’re doing is making a difference, that we’re making progress towards our mission, that the communities we support are getting the help they need.  Recently I had the pleasure of visiting local food stakeholders that are making a real difference in Charlottesville, VA and hear firsthand how USDA programs have made an impact in their community.

During my visit, I had a chance to listen to farmers, local food organizers, and business owners share their experiences involving local food production.  Just outside Charlottesville, I toured the Hill Farm and the warehouse of Local Food Hub.  The open dialog of these visits is important to me and important to USDA.  I strongly believe that we need to hear from the public so we make sure our priorities, programs and services are in line with what the American people need.

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12^th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products.

Across the nation, farmers markets continue to be great places for communities to gather, shop for fresh, healthy food, and get to know local farmers and ranchers.  Farmers markets are also important outlets for the sale of organic agricultural products. 

In fact, more than 40 percent of organic operations report direct sales to consumers.  As consumer demand for organic and local food increases, farmers markets offer important opportunities for organic producers to enter new markets and grow their businesses.

For 20 years, my agency, USDA’s Agricultural Marketing Service (AMS), has managed the USDA Farmers Market.  It’s quite a milestone, and I’m thrilled to celebrate it this week by hosting the first night farmers market in Washington, DC!  There will be live music, food trucks, and an array of farmers, growers, and vendors offering cured meats, fruits and vegetables, cut flowers, cheese and dairy, and delicious baked goods—everything you need for a perfect evening picnic on the National Mall!

As part of our work to support local and regional food systems, AMS is always looking for innovative ways to help farmers markets succeed, including our own market in Washington, DC.  As we celebrate the USDA market’s 20^th season, we are introducing night markets from 5 p.m. to 8 p.m. on May 15, June 19, July 17, Aug. 21, Sept. 18, and Oct. 16.  Each night market will have a different theme featuring live music and educational exhibits.

Earlier this month, USDA celebrated National Farmers Market Week to highlight the healthy offerings they provide American families.  The department invests in farmers markets in a myriad of ways – from helping farmers develop their products for markets, to enriching children’s bodies and minds through the “farm to school” program.  In fact, there are more than 8,000 farmers markets listed in USDA’s National Farmers Market Directory, and more than 5,000 farm stands and farmers markets across the nation are accepting SNAP benefits.

During the month, I had a chance to speak with Lt. Col. Eric Smith, commander of Fort Meade’s (Md.) Headquarters Command Battalion.  We discussed USDA’s partnership with the Department of Defense and supporting the Healthy Base Initiative through FNS programs.  DoD’s Healthy Base Initiative works to improve the health and wellness of service members and their families by reducing obesity and decreasing tobacco use. Currently, 14 military installations participate in a pilot to create an environment that promotes healthy lifestyles. Fort Meade is one of them.

We just wrapped up the 15^th annual National Farmers Market Week here at USDA. It has been an AMAZING week filled with celebrations at farmers markets across the country.  Last Friday, at our own USDA Farmers Market, we hosted hundreds of youths to introduce them to healthy back-to-school snacks; and we even had a special guest appearance from our old friend Smokey Bear (who turned 70 years old on Saturday).

Every year, the first full week of August is our opportunity to highlight the country’s thousands of farmers markets, the farmers and ranchers who make them possible, and the communities that host them.  Farmers markets and, more broadly, local and regional food systems, are one of the four key pillars that USDA is focusing on in order to encourage rural economic development and improve the quality of life for rural Americans.