farmers markets

It was 1918 when Elmer Moje first took crops to market with his father on a horse and wagon in North Tonawanda, New York.  Moje, who turns 99 later this month, still takes his crops to the market once or twice a week.

“I don’t have the wagon or the horse anymore,” he says with a laugh. “Back then it was all done by hand. My father never owned a tractor, he only had horses. Now everything is done by tractor.”

Must have a desire to help farmers reach new markets and to help businesses bring healthier options to local communities.  Experience & qualifications should include some knowledge of local and direct marketing methods.  Must be willing to devote 50-60 hours during the month of July to help score project proposals.  See below for more detail.

The Farmers Market Promotion Program is a competitive grant process designed to help expand opportunities for farmers and bring healthy foods into more communities.  The grants are administered by USDA’s Agricultural Marketing Service (AMS), and aim to help farmers throughout the country.  About $10 million is available this year to support direct-marketing projects like farmers markets, community supported agriculture, roadside stands and agritourism.

Promoting access to fresh and nutritious foods for the millions of Americans who participate in nutrition assistance programs is a top priority for USDA. We’re happy to announce that we’re emphasizing our commitment to promoting healthy food choices by giving more SNAP participants the ability to spend their benefits at farmers’ markets. Starting this month, we are making $4 million dollars in funds available to equip farmers’ markets with wireless point-of-sale equipment.

Spring is in the air and it’s time to gear up for the outdoor market season. People are looking for fresh fruits, veggies and other goodies from their local farmers markets, and with a couple clicks of the mouse, the USDA National Farmers Market Directory makes the search easy.

As I’ve traveled the country, I’ve talked with more and more consumers who want a personal relationship with their food and are demanding to know more about it, where it came from and how it got to their plate.  I’ve also talked with more and more producers who see the growing market demand for local food as a ripe business opportunity.  One of USDA’s goals is to connect the two.

Farmers Market Month may be over, but USDA’s commitment to promoting the use of farmers markets continues. Farmers markets are important for a number of reasons but, in particular, they’ve been an integral part of our efforts to bring nutritious foods to Americans who participate in programs like the Supplemental Nutrition Assistance Program (SNAP) and the Women, Infants and Children (WIC) Farmers Market Nutrition Program. Since the number of markets accepting nutrition assistance benefits has increased, we think it’s a great time to look at how effective farmers markets have been when it comes to increasing low income household access to nutritious foods.

Cross posted from the Let's Move! blog:

On August 4, the Farmers Market by the White House was bustling with individuals celebrating World Breastfeeding Week and National Farmers Market Week. The festival’s purpose was to recognize the value of farmers markets and the role that nutritious fruits and vegetables play in promoting wellness.

“It is our belief that by supporting our local farmers today, we can ensure that there will be farms in our community tomorrow.” - Kent Myers, former City of Hot Springs Manager

Recently Hot Springs, Arkansas dedicated its new Farmers Market Pavilion at the Historic Downtown Farmers Market in Hot Springs, Arkansas.  This dedication is the culmination of years of effort that began with a Farmers Market Promotion Program grant in 2006 from the USDA Agricultural Marketing Service.

Last Sunday, CBS News featured USDA Deputy Secretary Merrigan and discussed how farmers markets are part of a fundamental shift in the way people access their food and interact with their community.  And, as the story notes, “… [f]armers markets and other forms of selling straight to customers are helping to keep farmers in business,” which is why those of us at the Agriculture Marketing Service were excited to report that there are now 6,100-plus farmers markets, recognizing that these markets provide jobs and economic growth opportunities for their producers.

Farmers markets are a unique business structure: lower overhead costs and direct and valued contact with their customer base make for innovative and responsive farmers that can experiment with offering new items more easily.  If a producer is able to find the right product mix for consumer demand, they can develop a sound business, create new jobs, and grow successfully.

Last week I joined Governor O’Malley and Maryland Secretary of Agriculture Buddy Hance for a cook-out at the Governor’s House in Annapolis, Maryland.  What a blast!  Along with 300 other guests, I sampled wonderful local foods prepared by 19 farmer-chef teams who were the winners in a state-wide recipe contest that showcased their creativity and locally grown and raised foods.  It was great to visit with the winning farmers and dozens of others who were on hand to support local and regional agriculture.

I know that Governor O’Malley is a strong supporter of Maryland’s farmers and ranchers.  But it was downright inspiring to listen to him as he took the stage to issue a challenge: during this week, buy local challenge week (July 17-July 25), he asked that every Maryland citizen eat at least one locally grown food item each day.  Having stopped earlier at Councell Farms roadside stand in Cordova, Maryland, I am well on my way to meeting his challenge.  And with over 100 farmers markets in Maryland and an increasing number of retailers selling local produce, it is difficult during sweet corn and tomato season to miss all the opportunities to buy local.