farmers markets

Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.

The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing.

For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub.  And as a hub, it has a long history of supporting innovation and opportunity.  From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation.  From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.

That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives.

As Administrator of USDA’s Food and Nutrition Service, I’m encouraged by the strong support the new Farm Bill gives the Supplemental Nutrition Assistance Program (SNAP). Millions of American families can now be assured that they will have continued access to healthy food as they return to work and rebuild in the wake of tough times. As we move forward, though, I think it’s a good time to highlight some of the facts about this vital program that may not be widely known. For example, did you know:

This post is part of a Microloan Success feature series on the USDA blog.  Check back every Tuesday and Thursday as we showcase stories and news from USDA’s Farm Service Agency.

When Agriculture Secretary Tom Vilsack hosted a town hall meeting in San Antonio, Texas, in January 2013, he shared information about USDA’s microloan program.  The program allows beginning, small and mid-sized farmers to access up to $35,000 in loans using a simplified application process.

Beginning farmers Brittany Davis and Anthony Micheli were in the audience and they were listening.  The two were inspired to meet with their local Farm Service Agency (FSA) representatives to apply for a microloan.

As spring marches closer, farmers markets across the country are ramping up or reopening for the season. In addition to year-round staples like local milk, meat, and grains, the stars of the season—asparagus, onions, new potatoes, lamb, and greens of all varieties—are beginning to make their debuts. In a few months’ time, the markets will be in full swing, bursting with berries and zucchini and other summer fruits and vegetables. Here at USDA, we’re working hard to ensure participants in the Supplemental Nutrition Assistance Program (SNAP) have access to this healthful, local bounty.

Remarkable progress has been made in providing better access to the nation’s 8,200 farmers markets and farm stands; more than 4,200 markets and direct marketing farmers now redeem SNAP benefits.  Beyond providing heightened access to farmers markets, we know that coupling access with incentives to purchase healthy products while at the market helps SNAP recipients consume a healthy diet. A new report from USDA’s Food and Nutrition Service makes clear that private sector organizations share the goal of increasing access and incentives, and are willing to dedicate financial resources to ensuring the success of this approach. Researchers for the Farmers Market Incentive Provider Study interviewed representatives from more than 100 organizations that provide financial incentives to SNAP participants redeeming their benefits at farmers markets.  Wholesome Wave is a great example of a not-for-profit organization that partners with 305 farmers markets in 24 states with nutrition incentive programs for doubling SNAP, WIC, and Senior Farmers Market vouchers at farmers markets.

This post is part of the Science Tuesday feature series on the USDA blog.  Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

As economists, we recognize that people respond to incentives, and prices are among the strongest incentives. So as the price of something falls, people will generally purchase more of it. It’s a principle that policymakers and health advocates sometimes apply to encourage healthy dietary choices—such as eating more fruits and vegetables. The Agricultural Act of 2014 sets up a new grant program to support projects that encourage participants in USDA’s Supplemental Nutrition Assistance Program, or SNAP, to buy more fruits and vegetables. The grants will provide Federal matching funds to nonprofit and governmental organizations for projects that reduce the cost of fruits and vegetables to SNAP recipients. Many of these efforts currently focus on increasing SNAP recipients’ buying power at farmers’ markets.

In February, it was my privilege to moderate a panel that featured four exceptional women at the Agricultural Outlook Forum.  The break out session was titled “A Roadmap for Women in Agriculture,” a lively and thought-provoking exchange on the future of women in agriculture.

Autumn Veazey, Debbie Hamrick, Kate Danner and Leslie Wheelock, all shared their passion for agriculture and gave great advice on how to earn a seat at the table.

Today, as we mark the beginning of National Nutrition Month and the start of National School Breakfast Week, and throughout this month, USDA will be highlighting the work of our programs and partner organizations that support a healthier next generation by improving childhood nutrition and reducing obesity, supporting healthy families, enhancing food access, ensuring food security, promoting local markets, and providing science-based nutrition information and guidance for individuals and policy makers.

Through our nutrition assistance programs, support for farmers and ranchers, and our food safety and regulatory programs, USDA is working hard to ensure that all Americans have access to safe, affordable, healthy food.  The Agricultural Act of 2014 (a.k.a. “the Farm Bill”) which was passed by Congress a little over a month ago, as well as the Healthy Hunger-free Kid’s Act of 2010 enable us to continue making progress in this area, and support the health of our nation’s families.

Today, Secretary Vilsack joined the President in Michigan to sign the 2014 Farm Bill, an accomplishment that would not have been possible without your engagement. Last year we began the #MyFarmBill campaign in an effort to share with all Americans the need for a comprehensive Food, Farm and Jobs Bill to keep up momentum in American agriculture. Today that bill was signed and we are able to move forward to do work that grows the rural economy and creates jobs.

The new Farm Bill will allow the proud men and women who feed millions around the world to invest confidently in the future. While no legislation is perfect, this bill is a strong investment in American agriculture and supports the continued global leadership of our farmers and ranchers.  Take a look at how your voices were included in the 2014 Farm Bill:

At USDA, we are working hard to ensure that America’s next generation has access to the healthy foods they need to grow, learn, achieve, and eventually to compete and succeed on a global stage.

We are focused on feeding a healthier future, but we are also learning that the country as a whole is making the shift towards a more health-conscious society. USDA recently released a study that shows that the diets of American adults are improving. More people are reading nutrition labels and using that information to make healthier food choices at the grocery stores. We are eating out less and sitting down around the supper table with family more.