farmers markets

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

One high tunnel can’t feed the world, but it can make a world of difference in providing fresh fruits and vegetables to those with limited access to healthy foods. These plastic covered structures use natural sunlight to create more favorable conditions for vegetables and specialty crops. And for the 31^st Street Baptist Church in Richmond, Va., one high tunnel has given them a new identity as an urban farm and model for community agriculture.

The church’s senior pastor, Dr. Morris Henderson, began this new chapter in 2009 when he expanded their small garden to meet a growing need.  The local soup kitchen had closed and members of the congregation were bringing their own food to help the local poor and homeless. During this time, Vernon Heath, a small farm agent with Virginia State University, suggested the pastor contact the Natural Resources Conservation Service (NRCS) to submit an application for a seasonal high tunnel.

Across the country, from small towns to big cities, a vibrant downtown likely includes a farmers market.  That is exactly what city leaders from Greenwood, S.C., were thinking when they talked about revitalizing their downtown.  The Greenwood City Council voted unanimously to approve a $2.1 million construction bid for a new multi-functional farmers market, the Uptown Market.  The Uptown Market will be 156 feet long and 47 feet wide and a focal point for the community.  The planned site was originally the location of the town’s railroad station and inspired the design that mimics a train station to fit the historical character of the town.

USDA supports partnerships across the country to create greater economic impact for rural Americans.  In 2013, USDA’s Agricultural Marketing Service (AMS) Architect Fidel Delgado got involved in providing technical assistance for the development of Greenwood’s new farmers market.  With over 20 years of experience, Delgado provided case studies and worked with City Manager Charlie Barrineau to understand the community needs, learn about the area farmers, and review the site. Greenwood Mayor Welborn Adams said, “Fidel brought great insight to the project and really helped expedite the process.”

This year I have had the pleasure of visiting a number of urban agriculture operations. From California to Cleveland, the ability of individuals to realize the multidimensional benefits of agricultural production and leverage them in an urban context has been nothing short of amazing.

This past week I visited a University that is heavily involved in both the research and extension aspect of urban agriculture -- right in the backyard of the Department’s Washington, D.C. headquarters. The University of the District of Columbia’s (UDC) Muirkirk Agricultural Experimentation is located about 20 minutes north of the school’s D.C. campus. Upon arrival I found everything from activists passionate about learning how to best provide their neighbors with fresh produce, to researchers developing improved hydroponics systems; and even students working with community organizations on rice varieties suitable to be grown in urban areas.

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work.  Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their hometowns. USDA partners with communities across the country to create greater economic impact as the strong rural economies of our small, vibrant cities benefit the whole nation.

Secretary Vilsack identified strengthening local food systems as one of the four pillars of USDA's commitment to rural economic development, and USDA efforts in this area have made a big difference in small cities.  My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of supporting local and regional food systems through grants, research and technical assistance.  Across the country, city leaders are recognizing that farmers markets are at the heart of many towns and cities.

Across the nation, farmers markets continue to be great places for communities to gather, shop for fresh, healthy food, and get to know local farmers and ranchers.  Farmers markets are also important outlets for the sale of organic agricultural products. 

In fact, more than 40 percent of organic operations report direct sales to consumers.  As consumer demand for organic and local food increases, farmers markets offer important opportunities for organic producers to enter new markets and grow their businesses.

It is amazing to see such an array of meats available in today’s grocery stores. Traveling across the country in my role at USDA, I hear from so many folks that want to know where their beef comes from, what the animal was fed or how was it raised.  I also know farmers have a real commitment to their crops and animals and are happy to share their stories with customers.

Farmers markets are one way for small producers to tell consumers directly where their products were grown or raised.  However, mid-sized farms face unique challenges as they are too large to dedicate the time and resources to participate in farmers markets, but too small to compete effectively in large commercial markets.  New technology could make connecting consumers to mid-sized farmers easier no matter where meat is purchased.

For 20 years, my agency, USDA’s Agricultural Marketing Service (AMS), has managed the USDA Farmers Market.  It’s quite a milestone, and I’m thrilled to celebrate it this week by hosting the first night farmers market in Washington, DC!  There will be live music, food trucks, and an array of farmers, growers, and vendors offering cured meats, fruits and vegetables, cut flowers, cheese and dairy, and delicious baked goods—everything you need for a perfect evening picnic on the National Mall!

As part of our work to support local and regional food systems, AMS is always looking for innovative ways to help farmers markets succeed, including our own market in Washington, DC.  As we celebrate the USDA market’s 20^th season, we are introducing night markets from 5 p.m. to 8 p.m. on May 15, June 19, July 17, Aug. 21, Sept. 18, and Oct. 16.  Each night market will have a different theme featuring live music and educational exhibits.

According to the 2012 Census of Agriculture, there are over five million head of sheep and lambs in the United States, and over 2.6 million head of goats. A growing trend is producing these animals using grass fed production systems, especially for small to mid-sized producers.  

In response to the changing and widening marketplace, USDA’s Agricultural Marketing Service will begin releasing the National Monthly Grass Fed Lamb and Goat Meat report through their USDA Market News service today, Wednesday, May 13, 2015.  This is one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace.

This morning, Secretary Tom Vilsack and I kicked off the 20^th season of the USDA Farmers Market.  It was quite a celebration, complete with balloons, ribbon cutting and bell ringing!  The market underwent a major redesign and expansion this year to make room for twice as many vendors as we’ve had in the past.  Featuring everything from fresh oysters to delicious pastries to crisp lettuce, today’s market is full of delicious offerings from local farmers, ranchers and food businesses.   

I am so proud that my agency, the Agricultural Marketing Service, has managed this market for the past 20 years, turning it into a true gathering place for USDA and its neighbors, including Washington, D.C.-area employees, residents in Ward 2 and visitors to the National Mall.  The USDA Farmers Market also provides a great business opportunity for entrepreneurs.