farmers markets

Are you in the market for data covering locally and regionally produced agricultural products?  You are not alone.  Consumer demand for local and regional food products continues to soar, with retail sales at an estimated $6.1 billion in 2012.  Thanks to support from the 2014 Farm Bill, USDA Market News created a series of market reports on locally or regionally produced agricultural products. 

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides unbiased, reliable data that serves as the information lifeline for America’s agricultural economy.  The reports for local and regional food outlets – available on the Local & Regional Food Marketing Information webpage – provide farmers, agricultural businesses, and consumers with a one-stop-shop for market and pricing information.

Spring is upon us and many local farmers markets are opening with displays of brilliant and vibrant colors. The fresh air has more people talking about and buying local foods. In fact, data from the USDA Economic Research Service suggests that farmers across the country sold an estimated $6.1 billion in locally marketed foods in 2012. My agency, the Agricultural Marketing Service (AMS), plays a role in increasing these numbers by creating marketing opportunities for American farmers and local food businesses through the combination of applied research, technical services, and grant support.

As the demand for local food increases, food hubs are one way farmers can deliver more fresh food to retailers, schools, hospitals and restaurants. That’s why expanding local food efforts have focused on creating more food hubs. A food hub is an enterprise that helps farmers collect and gather local and regional agricultural products for distribution and marketing to wholesale, retail, and institutional customers.

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana.

A year ago, President Obama signed the Agricultural Act of 2014 (Farm Bill) into law. Equipped with resources from the Bill, USDA continues to support the growth of farmers markets and local and regional food systems. In fact, last year the Agricultural Marketing Service (AMS), awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program.

In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA).

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

American consumers are enjoying increasingly more opportunities to buy food directly from farmers and to patronize grocery stores and restaurants that offer local foods. Policymakers have taken notice, and as part of Congress’s FY14 Appropriations Bill, the House Agriculture Committee asked the Economic Research Service (ERS) to report on the scope of local and regional food systems and recent national trends. The result - Trends in U.S. Local and Regional Food Systems: Report to Congress - details the latest economic information on local food producers and consumers, and reviews policies supporting local food systems.

The ERS report poses questions like how rapidly direct-to-consumer farm sales are growing, some characteristics of local-food farms, and the level of organic farm participation in local food sales. It addresses consumer issues such as willingness to pay premium prices for some local foods, and how local food prices compare with those at retail outlets.

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

The New Year is upon us and we are resuming our Census of Agriculture profile blog series. It’s fitting that Delaware is profiled first in 2015, because Delaware’s nickname is “The First State” because it was the first of the 13 original states to ratify the United States Constitution on December 7, 1787.

Although Delaware is the 2nd smallest state in the nation, its value of agricultural production exceeds that of 10 larger states. According to the 2012 Census of Agriculture, Delaware had 2,451 farms which produced $1.3 billion in agricultural sales. That works out to an average of $520,000 per farm and ranks Delaware #2 in the nation behind California in per farm sales! Delaware ranks #1 nationally in the value of agricultural sales per farmland acre at $2,505 and also for lima bean production.

Farmers, producers and other agricultural stakeholders depend on USDA Market News data to get the information they need when they need it.  They use the data to evaluate market conditions and trends, make purchasing decisions, and assess movement of agricultural products across the globe.  USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.  Now they can enjoy an enhanced experience.

USDA’s Agricultural Marketing Service (AMS) has released an innovative version of the Market News Portal (website) with simplified navigation, giving users easier, more logical access to the wealth of timely and reliable data available to make better informed decisions – or to compete smarter.

On Thanksgiving, friends, families and communities come together across America to give thanks and celebrate the autumn harvest.  I love the opportunity to reflect on all that I am grateful for, including the  hard-working farmers and ranchers who provide the delicious and nutritious food for the Thanksgiving table.  I also enjoy making my favorite traditional dishes with fresh, local ingredients that support the farmers and ranchers in my own community.

Secretary Vilsack has identified local and regional food systems as one of four pillars of USDA’s work to help revitalize the rural economy, create jobs and improve access to fresh, healthy food for millions of Americans.   Buying local supports the farmers and small businesses in your community, making it the perfect way to say thank you.

USDA is firmly committed to ensuring that all Americans have access to a safe, healthy, adequate and affordable diet. Unfortunately, our nation is facing an unprecedented nutrition crisis, with far too many Americans facing both food insecurity and obesity.  Although it seems paradoxical, the two actually go hand in hand far too often.  To reverse the course of this two-sided crisis, we must create a cultural change that facilitates and encourages healthy food choices among all Americans.

One example of how USDA has been working to implement this cultural shift is the Healthy Incentives Pilot (HIP) project that was recently conducted in Massachusetts. The goal of this project was to provide SNAP participants greater access to healthy foods and better nutrition through financial incentives at the point of purchase.  Specifically, we tested the impact of providing families with 30 extra cents in SNAP benefits per benefit dollar that they spent on fruits and vegetables.  We were very encouraged by the results.  On average, people who received the incentives ate about 26 percent more fruits and vegetables per day than people who did not receive the incentives—a substantial increase!

Strong local food systems are one of U.S. Department of Agriculture (USDA) Secretary Vilsack’s four key pillars to revitalize rural economies.  On Monday, he announced the award of over $52 million to support local and regional food systems and the organic industry through five USDA grant programs. Most of the grants were authorized through the 2014 Farm Bill.

As part of that announcement, my agency—the Agricultural Marketing Service (AMS)—awarded over $27 million in competitive grants to expand marketing through the new Farmers Market and Local Food Marketing Promotion Program, as well as over $1 million in matching grants through the Federal-State Marketing Improvement Program (FSMIP). For years, AMS has led USDA efforts to support local and regional food systems by awarding grants that give farmers and ranchers around the country tools to reach consumers, strengthen ties between urban and rural communities and help meet the growing demand for locally and regionally produced food.