farmers markets

August is prime time for city, county and state agricultural fairs! These fun summertime events bring communities together.  Farmers markets also are an increasingly popular community gathering spot.

So, what would happen if the fair theme was combined with a farmers market?  You would get County Fair Time at the USDA Farmers Market at Night on Friday, August 21, from 5 p.m. to 8 p.m. in Washington, D.C., near the National Mall!

USDA’s Agricultural Marketing Service (AMS) has managed the weekly daytime USDA Farmers Market, at 12^th and Independence Avenue, S.W., in Washington, D.C. for 20 years.  The daytime market is open on Fridays from 9 a.m. to 2 p.m., May through October.

As part of National Farmers Market Week, USDA’s Agricultural Marketing Service (AMS) Administrator Anne L. Alonzo and I traveled to New Mexico, the Land of Enchantment. The bustling Santa Fe Farmers Market was the perfect place to kick off the week! While there, we also traveled to the beautiful countryside and met with key local food stakeholders during a special session and visits to local farms.  

The round table forum and farm visits allowed farmers, ranchers, and local food organizations to share their experiences. We heard from Danny Farrar, who owns Rancho La Jolla in Velarde and is also a member of the Farm to School Board of Directors. He told us that many of the northern New Mexico farmers who sell at farmers markets are growing fruits and vegetables on small family farms of just 3 to 5 acres and on land passed down through generations. He told us that keeping his land as a working farm is as important to his culture and heritage as it is to its profitability.

Farmers markets create the ultimate win-win-win scenario. They provide consumers access to locally grown fruits, vegetables, and other foods, while also giving farmers the opportunity to develop a personal relationship with their customers. Just ask executive director Jerry Lami who manages the West Coast Farmers Market Association.

Mr. Lami knows firsthand the positive developments that farmers markets can spark. “They create a fantastic relationship between communities and farmers,” he shares. “Neighbors meet neighbors. It’s a social gathering and an opportunity for customers to meet growers; then new relationships begins.” The end result, he adds, is that the farmer becomes a trusted food provider.

Fighting hunger and improving the health of those who receive nutrition assistance can require creative measures.  So as we celebrate USDA’s 16th annual National Farmers Market Week (August 2 -8), it’s important to remember the multitude of benefits farmers markets can offer our nation’s struggling families.

These days, low-income mothers can more easily access fresh fruits and vegetables thanks to farmers markets. And the concentration of fresh and nutritious foods found at these healthy hubs helps introduce more of our nation’s households to a variety of foods that are both good for you and taste great!

We know that making sure our children have access to a good education and nutritious food helps put them on a path to success. Building a strong foundation for our nation’s youth means ensuring they have all the tools in place to grow up healthy and strong. However, too many American children live in households where healthy food is not always available. In remote areas especially, families still often face barriers to getting the education and healthcare that they need.  That’s why USDA invests in initiatives that boost nutrition, invest in important rural infrastructure, like schools, hospitals and farmers markets, and help our nation’s rural families access crucial resources they need to give their kids a strong start to life.

Because the importance of a healthy start cannot be overstated, we begin August by celebrating National Women, Infants, and Children (WIC) Program Breastfeeding Week in conjunction with Farmers Market Week. Breastfeeding provides health, nutritional, economic and emotional benefits to both mother and baby, which is why WIC provides support for breastfeeding mothers.  WIC has a significant, positive impact on the overall health of children and over half of the infants in the United States participate in the program.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16^th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry.

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12^th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products.

Since 2009, USDA has invested in 29,100 local food opportunities, including food hubs, small scale processing and farmers markets across all 50 states and the US territories. These investments include over 12,000 loans and micro-loans to small-scale producers who often sell products locally and over 13,000 high tunnels (low-cost covered structures that extend the growing season and make locally-grown products available later in the year).

However, as with any investment, the success of a business depends not just on an infusion of capital, but also on good planning.  Technical assistance services such as feasibility studies, business planning, financing strategies, supply chain logistics, marketing, and guidance with the policy and regulatory environment are equally important.

The Saginaw Chippewa Tribal Nation sits in rural Central Michigan about 90 minutes northwest of Flint. One of the newest business enterprises to open on Reservation is the Native Farmers Market.  I was there for the groundbreaking with Tribal Chief Steve Pego, and other tribal members to represent USDA’s investment in this exciting project. USDA Rural Development provided a $200,000 Rural Business Enterprise Grant to build the farmers market pavilion and supporting parking lot.

As we took shovel to ground, Saginaw Chippewa Tribal Chief Steve Pego recalled how the typical local diet consisted largely of home-grown foods and game from hunting when he was a kid. He lamented how packaged foods and other items have since taken their place. His vision is that the Native Farmers Market will reconnect tribal members with their traditional foods and increase access to healthy food options for the community.