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New Campaign - Water: You Are What You Drink

Posted by Dr. Robert Post, Acting Executive Director, Center for Nutrition Policy and Promotion in Food and Nutrition Initiatives
Feb 21, 2017
The ‘Water: You Are What You Drink’ campaign symbol.
The ‘Water: You Are What You Drink’ campaign symbol.

Today the Partnership for a Healthier America (PHA) along with their Honorary Chair, First Lady Michelle Obama, launched a campaign encouraging Americans to drink more water more often. The ‘Water: You Are What You Drink’ campaign is a collaboration between PHA and stakeholders across the public and private sectors. The initiative brings together leaders from industry, government and Hollywood with a shared goal: to excite, inspire and engage people in drinking more water.

This nationwide effort comes during National Childhood Obesity Awareness Month, when much attention is already focused on the impact diet plays on the health of our nation. USDA works to educate consumers on the importance of making healthy dietary choices. Choosing healthful beverages is one part of that equation and drinking more water is something that all Americans can benefit from.  Increasing water intake, “drinking up”, is an easy change every one of us can make every day. Tap, filtered, bottled, carbonated- it all counts!

Personally, water is my favorite beverage.  In the afternoon, it’s a perfect complement to smart snack in schools, at work, or on the go.  I drink it as part of my balanced MyPlate-inspired meals and throughout the day, always carrying a water bottle around with me. A bottle is portable and easy to refill- I won’t leave home without one.  Water keeps me refreshed and helps me feel my best!

USDA supports the new ‘Water: You Are What You Drink’ campaign and hopes that it will inspire you to drink up! To learn more visit the campaign website:

Additional resources:

10 Tips: Make Better Beverage Choices

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April Scholz
Sep 20, 2013

My child goes to James Lick Middle School in San Francisco, California. I just joined our PTSA this year. One of our PTSA goals is to fundraise for the different needs and activities of over 500 SFUSD 6th, 7th and 8th graders.

At the beginning of the school year, our PTSA was asked to buy cups so that our children can drink water during lunchtime in the cafeteria.

Last year there was a water study done by UCSF which gave the school a filtration system with cups. Unfortunately, now the school does not have any more cups, cannot buy cups, and the students will not have access to this filtered water, unless someone donates cups. This water filter will be put away and no one will use it.

The school children will not readily drink water from dirty or non-working water fountains. I am wondering if you could please inquire about this situation, or find us a sponsor for cups.

I believe all SFUSD school children received water bottles in the past, but apparently, the students do not use water bottles anymore.

I'm not sure of details, but please feel free to contact our school directly. Our school is always in need of various supplies, including cups and napkins.

Thank you for your followup. I appreciate your interest.

Respectfully yours,
April Scholz
SFUSD Concerned Parent

Lenora Tooher
Oct 23, 2013

April: I just know that a company will donate those items in need. Stay tuned!

Lenora Tooher
Oct 23, 2013

Done! Reached out to....fingers crossed!

Thanks for visiting
We've received your comments and will do our best to respond to any questions you may have.

Royal Rife
Apr 28, 2014

Hopefully the cups filter fluoride from the water? I'm surprised a school in San Francisco needs charity....

Sarah Denton
Dec 20, 2018

What ever came of this campaign? It seems like it was trending in the right direction. Last stat I saw showed that soda intake went down in the US for the first time in history! More water is the way to go. However, alot of our water is full with more and more chemicals. Does the USDA have a master list of water filters that it recommends? I use a home reverse osmosis system and also a berkey water filter , but there's gotta be some government guidelines?

Ben Weaver
Dec 20, 2018

@Sarah Denton - Thank you for your comment. We frequently update and refresh our nutrition campaigns and highlight different messages over time.