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New Campaign - Water: You Are What You Drink

Posted by Dr. Robert Post, Acting Executive Director, Center for Nutrition Policy and Promotion in Food and Nutrition Initiatives
Sep 12, 2013
The ‘Water: You Are What You Drink’ campaign symbol.
The ‘Water: You Are What You Drink’ campaign symbol.

Today the Partnership for a Healthier America (PHA) along with their Honorary Chair, First Lady Michelle Obama, launched a campaign encouraging Americans to drink more water more often. The ‘Water: You Are What You Drink’ campaign is a collaboration between PHA and stakeholders across the public and private sectors. The initiative brings together leaders from industry, government and Hollywood with a shared goal: to excite, inspire and engage people in drinking more water.

This nationwide effort comes during National Childhood Obesity Awareness Month, when much attention is already focused on the impact diet plays on the health of our nation. USDA works to educate consumers on the importance of making healthy dietary choices. Choosing healthful beverages is one part of that equation and drinking more water is something that all Americans can benefit from.  Increasing water intake, “drinking up”, is an easy change every one of us can make every day. Tap, filtered, bottled, carbonated- it all counts!

Personally, water is my favorite beverage.  In the afternoon, it’s a perfect complement to smart snack in schools, at work, or on the go.  I drink it as part of my balanced MyPlate-inspired meals and throughout the day, always carrying a water bottle around with me. A bottle is portable and easy to refill- I won’t leave home without one.  Water keeps me refreshed and helps me feel my best!

USDA supports the new ‘Water: You Are What You Drink’ campaign and hopes that it will inspire you to drink up! To learn more visit the campaign website:

Additional resources:

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