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Revamped Online Newsroom Provides Latest Conservation Information

Posted by Justin Fritscher, Natural Resources Conservation Service in Conservation
Oct 23, 2014
NRCS recently revamped its online newsroom, www.nrcs.usda.gov/newsroom, adding new features and polishing up existing ones.
NRCS recently revamped its online newsroom, www.nrcs.usda.gov/newsroom, adding new features and polishing up existing ones.

In the agency’s early days, we used a monthly, 16-page publication called Soil Conservation to share the cutting-edge stories and technologies for taming soil erosion.

It was filled with photos and stories about a pillaged Dust Bowl era landscape, and how our agency, now called USDA’s Natural Resources Conservation Service (NRCS), was working with farmers to make the land idyllic once again.

Almost 80 years later, NRCS still works side-by-side with farmers to get conservation practices on the ground – and we’re still sharing those important stories. While we don’t use a monthly magazine these days, we have an online newsroom ripe with helpful information.

We renovated the online newsroom this fall, shaping this suite of webpages using web traffic as well as comments from the general public, media groups and partners.

New features include:

  • A map where you can find stories by state;
  • A social media dashboard with a live Twitter feed;
  • Media resources where media can find NRCS data, history and other information; and
  • Press kits with facts and figures on commonly queried topics like high tunnels.

The newsroom has photos, videos and animations available for download, the latest news releases and hundreds of feature stories. It also highlights the agency’s large communications pushes, such as Unlock the Secrets in the Soil and the StrikeForce for Rural Growth and Opportunity initiative.

At NRCS, we’ve been evolving to keep pace with the needs of the public we serve. Our mission is to provide American farmers, ranchers and other visitors with the tools and resources they are looking for on a site that is easy to use and navigate.

We hope you enjoy our revamped newsroom. We welcome any feedback on how we can improve our online newsroom.

To stay up to date with NRCS, visit www.nrcs.usda.gov/newsroom.

Category/Topic: Conservation