This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
If you hear a deep resonant voice and the words, “Only YOU…,” you probably could complete the iconic words, “…can prevent forest fires.” More than seven in ten adults in the United States would recognize Smokey Bear and know his message, according to a 2011 Ad Council survey.
Now some of the illustrations that helped create the image we most associate with Smokey, who celebrates his 70th anniversary as spokesbear for the U.S. Forest Service (FS) this year, are on display for the first time. Nineteen original paintings by Virginia artist Rudolph Wendelin from USDA’s National Agricultural Library (NAL) Smokey Bear history collection are being featured in an exhibit at the Chrysler Museum of Art in Norfolk, Virginia.