ato shanghai

In August, 1,900 boxes of U.S. cherries from Northwest Cherries were sold in less than 30 minutes after they were featured on the popular Chinese television shopping channel OCJ. This impressive sales feat was made possible because of a partnership between USDA’s Agricultural Trade Office in Shanghai, China and Chinese produce retailer FruitDay.com, which has had enormous success selling U.S. fruit on television and online. (Photos courtesy of the Agricultural Trade Office Shanghai Staff)

U.S. Fresh Fruit a Hit with Chinese Consumers

For the past two years, our Agricultural Trade Office (ATO) in Shanghai, China has built a partnership with FruitDay.com, an online produce company that has thrived by harnessing the impressive power of internet and TV retailing to reach Chinese consumers.

Keith Schneller, Foreign Agricultural Service, Agricultural Trade Office Shanghai Posted in Trade

Oct 28, 2011

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