Finding new ways to market the safety and quality of your food is the key to success in the agricultural industry. This is especially true for our small and mid-sized growers who are looking to expand to various outlets. These growers are now turning to produce auctions as a way to sell their food to a wider range of customers such as retail wholesale buyers and farmers markets outside their local communities.
In a recent trip to the Shenandoah Valley Produce Auction in Dayton, Va., I saw approximately 400 growers use this auction to share their bountiful harvest. Taking place several times a year, the largest wholesale auction in Virginia is an excellent alternative market for small growers. Prospective buyers bid intensely to procure large lots of fruits, vegetables, flowers, bedding plants, trees and shrubs, fall decor (pumpkins, mums, gourds), and compost, to name a few.