Although Florida’s green-skin avocado industry may be a niche compared to Hass avocado operations in California, green-skin avocados are beloved by their growers and a staple for the communities that grew up eating them.
With more than 60 varieties and peak maturity ranging from May to December, the Florida avocado industry uses harvest timing and technology to ensure only mature avocados reached consumers.
The industry works with the U.S. Department of Agriculture (USDA) to operate a federal marketing order, which helps the producers expand marketing opportunities and ensures quality fruit for consumers. Industry members make up the committee that locally administers the marketing order. Marketing order committees are able to establish industry standards, develop markets, gather data, and conduct research - all tailored to meet the individual needs of a particular commodity and size of its industry.