For nearly 15 years, the Jeffersontown, KY, Farmers Market struggled. Dwindling to only four vendors selling to a handful of customers, the market was barely surviving from year to year. In 2009, the City of Jeffersontown found a recipe for success by combining the town’s enthusiasm and energy with support from USDA’s Farmers Market Promotion Program (FMPP) to reinvigorate and reinvent the farmers market.
FMPP is a competitive grant program administered by USDA’s Agricultural Marketing Service (AMS). The program provides funds to help establish, expand, and promote farmers markets, roadside stands, community-supported agriculture programs, and other direct-to-consumer marketing opportunities. FMPP has funded 443 diverse projects across the country since 2006.
