fruit and vegetable program

Here at the USDA’s Agricultural Marketing Service (AMS), one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country. In addition to feeding the world, the ag industry continues to be the strong backbone in our nation’s economy – in both rural and urban areas. To help continue this trend, we set out to groom the next generation of ag leaders. Our Fruit and Vegetable Program developed a strong relationship with high schools in a couple of the country’s largest cities, allowing students to work with the agency while still enrolled in high school.

We started in New York City, home of the Hunt’s Point Terminal Market – the nation’s largest wholesale produce market – so that students at John Bowne High School could get their feet wet in the agriculture industry. We did this by offering the students the opportunity to come on board as interns for our Specialty Crops Inspection Division (SCI). Employees in this division inspect produce entering and leaving Hunt’s Point, which employs more than 10,000 people and generates $2 billion in sales annually. Thanks to a budding relationship with this school featuring a strong ag curriculum, students can now get practical work experience while in school.

The saying goes that change is the only thing that is constant. That certainly is the case in the produce industry where businesses are always looking to streamline processes and introduce new products to the market. Since my agency -- the USDA’s Agricultural Marketing Service (AMS) -- provides services that facilitate marketing opportunities for the industry, it is imperative for us to be nimble and constantly look for ways to strengthen our connection with industry leaders. One of the ways we do this is by attending conferences like last week’s United Fresh Convention & Expo in Chicago, Ill.

Whether it’s solving a math problem or figuring out how to buy quality fresh apples, having the right tools and training will lead you to a positive solution. Managing fresh and fresh-cut produce purchases can seem like a complicated math problem for many schools, food banks and other large volume institutions. To help them figure out the right formula and address all of the variables, USDA’s Agricultural Marketing Service (AMS) designed a webinar series to help these establishments successfully buy, receive and handle fresh and fresh-cut produce.

The webinar series is an off-shoot of an ongoing AMS produce webinar series and the popular Produce Safety University (PSU), which helps school foodservice personnel identify and manage food safety risks associated with handling fresh produce. While PSU was delivered using interactive, hands-on classes, the webinar series’ online format allows more people to expand their knowledge of all things produce. As a result, more and more large volume institutions will be able to satisfy their demand for fresh produce.

Blueberries are often highly sought after because of their long list of health benefits and their sweet taste. Whether purchased fresh, frozen, or pureed, the blueberry has long been a staple in the diets of many people. Every July, the entire nation celebrates Blueberry Month by coming up with creative recipes and other unique ways to get their fill. Here at USDA, every month is Blueberry Month. One of the ways that we show our appreciation for our nation’s blueberry producers and processors is by creating more opportunities for people to enjoy this delicious fruit.

Indigenous to North America, the history of blueberries can be traced all the way back to Native Americans, who added them to soups, stews, and even meats. Highbush or cultivated blueberries are grown on large bushes that are planted in rows. These blueberries are often sent to the fresh market. Lowbush or wild blueberries produce smaller sized berries and are pruned every couple of years. The majority of lowbush blueberries are processed into items like jams, jellies and baked goods.

When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.

The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy.

We all have our own methods and traditions for selecting fresh produce, especially as the weather gets warmer and our stores and markets are full of fresh seasonal offerings. Whether it’s smelling the rind or checking the firmness of the skin, these age-old practices are all designed to help pick the winning ingredients for snacks and meals.  Last spring, we provided tips for buying artichokes, apricots, broccoli, cherries, and strawberries. This time around, we will focus on some other seasonal favorites.

Whether it is part of a fruit salad or eaten by itself, cantaloupe is always a hit during the summer months. When purchasing a cantaloupe, make sure that its rind is light green or turning yellow. Ripe cantaloupes should yield to light pressure and have a sweet aroma. Most cantaloupes need to be kept in the refrigerator for 2-4 days before eating. Some may prefer to eat their cantaloupes at room temperature, while others like theirs after leaving it in the refrigerator for a few hours.

Accurate and timely information, access to new markets, and financial protection are critical to the success of any business. In the produce industry, the USDA’s Agricultural Marketing Service (AMS) provides services to cover all three of these items.

By providing current price and volume information, AMS Market News helps produce businesses, transportation companies, and others make informed decisions. In response to user requests, we created the Custom Average Tool (CAT). This new tool makes it easy to view average price trends over a period of time, select a range of data desired, download data in a spreadsheet, and much more. Choosing which varieties or products to carry and what the price levels might be at a given time of year are easier for  a wholesaler to determine when they can easily visualize average price trends compared to movement in a dashboard. The CAT is now prominently displayed on our Fruit and Vegetable Market News Portal.

This week we’ve celebrated farmers markets as a vibrant segment of U.S. agriculture that offers a unique and personal way to connect producers and consumers.  We highlighted decades of farmers market participation, updated the status of farmers markets across the U.S., offered an example of innovation in the lessons learned by a market in Kentucky, and explained how structure and function interact through farmers market architecture.  Now, with National Farmers Market Week coming to a close tomorrow, we thought we should share some perspective on how farmers markets fit into the larger local and regional food landscape.

The USDA’s Agricultural Marketing Service (AMS) recently held its first Spanish-language webinar: An Introduction to PACA - In Spanish. Pat Romero, Perishable Agricultural Commodities Act (PACA) Western Regional director, introduced participants to the PACA Branch and discussed how it protects the produce industry.

Every day, PACA receives inquiries from produce companies requesting assistance to handle problems such as interpreting inspection certificates, settling contract disputes, and addressing bankruptcy problems.  The branch promotes fair trading practices in the fruit and vegetable industry by establishing and enforcing a code of fair business practices and by helping companies resolve their disputes.

USDA’s Agricultural Marketing Service (AMS) recently became a participant in the American Association of People with Disabilities (AAPD) Internship Program, which brings students to Washington, DC, to gain valuable working experience.  This is the first year that our agency has participated in this program.

AMS is utilizing our relationship with AAPD to create a more diverse workforce, one that includes more employees with disabilities.  We understand the importance of designing employment practices that consider the needs of all employees.  A diverse workforce introduces everyone to unique perspectives that ultimately help us find innovative approaches to solving problems and solidifying our business model.  This is one of the ways AMS can continue to provide services that benefit everyone in the greater public.