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How Industries Create a Research and Promotion Program

We often talk about the many ways research and promotion (R&P) programs benefit both ag industries and the consumer. Our nation’s farmers and ranchers leverage these programs and the pooled resources they collect to help overcome marketing barriers and connect with consumers. R&P programs are self-help initiatives that are national in scope and funded by the industry to help these businesses continue to strengthen their rural economies and the communities they support.

To form a new R&P, there are specific steps that the industry and USDA follow: