know your farmer

The following guest blog by Earl Gohl, Federal Co-Chair, Appalachian Regional Commission (ARC) highlights some of the innovative work of one of USDA's frequent partners supporting locally-led economic and community development in the 13 state Appalachian region. ARC is a leader in place-based development strategies.

An analysis of the most recent USDA Census of Agriculture determined that direct market farm sales grew three times as fast in Appalachia as compared to the rest of the country and that Appalachian consumers spend more per capita on direct farms sales than the rest of the country.

Farmers are not the only entrepreneurs fueling Appalachia's growing local food economy. From Northern Mississippi to southern New York, a bounty of entrepreneurs, including bakers, brewers and butchers as well as chefs, retailers and farmers, are contributing to the Region's local food system.

Since the beginning of April 2016, USDA has celebrated the success of small and mid-sized farmers in conjunction with local and regional food systems.  USDA officially kicked off Know Your Farmer, Know Your Food (KYF2) Month by not only announcing a number of new initiatives, but also highlighting the vast array of accomplishments achieved by our stakeholders, grantees, employees and more.

KYF2 Month is soon coming to a close.  However, we still have a few announcements up our sleeves.  Today we’re rolling out the revamped Know Your Farmer, Know Your Food website.  The site was redesigned to offer a more user-friendly experience that makes it easier to navigate the wealth of USDA and partner resources. Using updated web standards and visuals to optimize the user-experience, we’ve reorganized the information and gathered new content.  In short, the KYF2 website has become an even better a one-stop-shop for information on USDA’s local and regional food systems work.

The mission of the National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), is to protect the integrity of USDA organic products in our country and throughout the world. This means clearly defining what it means to be organic and enforcing those rules.  Consumers look for and trust the organic seal because they know that USDA stands behind the standards that it represents.

Today, USDA is taking action by announcing that we will soon publish and invite public comment on a proposed rule regarding organic livestock and poultry practices.  It’s an important step that will strengthen consumer confidence in the label and ensure that organic agriculture continues to provide economic opportunities for farmers, ranchers, and businesses around the country.

The U.S. Department of Agriculture’s National Institute of Food and Agriculture (NIFA) invests in agricultural research, education, and extension programs that take groundbreaking discoveries from laboratories to farms, communities, and classrooms. These programs enhance the competitiveness of American agriculture, ensure the safety of the nation’s food supply, improve the nutrition and health of communities, sustain the environment and natural resources, and bolster the economy. The following blogs are examples of the thousands of NIFA projects that help Americans get to know their farmers and their food.

Excitement is building in the produce industry.  From salad greens to roasted beets to fresh blueberries, local food is showing up on grocery stores shelves, as new features on restaurants menus and on our kids’ school lunch plates.  The increased demand for local food is creating more opportunities for farmers, ranchers and producers. While exploring new ways to meet the demand, the produce industry is also keeping an eye on the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA).

To help producers meet the requirements of FSMA, one of the most important services USDA’s Agricultural Marketing Service (AMS) provides is our Good Agricultural Practices (GAP) certification. That’s why we’re launching a new GroupGAP certification program that allows smaller growers and producers to band together to become certified as a group. We are working closely with FDA to align our GAP and GroupGAP programs with FSMA requirements so that as FSMA takes effect, certified growers will know they are meeting the new requirements.

This morning, Secretary Tom Vilsack and I kicked off the 20^th season of the USDA Farmers Market.  It was quite a celebration, complete with balloons, ribbon cutting and bell ringing!  The market underwent a major redesign and expansion this year to make room for twice as many vendors as we’ve had in the past.  Featuring everything from fresh oysters to delicious pastries to crisp lettuce, today’s market is full of delicious offerings from local farmers, ranchers and food businesses.   

I am so proud that my agency, the Agricultural Marketing Service, has managed this market for the past 20 years, turning it into a true gathering place for USDA and its neighbors, including Washington, D.C.-area employees, residents in Ward 2 and visitors to the National Mall.  The USDA Farmers Market also provides a great business opportunity for entrepreneurs.

Earlier this week, I had the privilege of touring the southern part of Vermont with US Deputy Secretary of Agriculture, Kathleen Merrigan.

On Monday, we went from farm to farm along the Route 9 corridor and  met with some of the incredibly courageous farm families who are putting their lives back together after Tropical Storm Irene.  Loss of land, loss of crops and feed are just a few of the many challenges they are facing with amazing dignity. The purpose of the tour spearheaded by State Ag Secretary, Chuck Ross, was to make sure that those in need were aware of all of the programs USDA and the State had to offer.  In addition, he wanted our Washington visitor to see the stunning resilience of Vermont’s farm families.  A group that included Bob Paquin, FSA; Vicky Drew, NRCS; staff of Sen. Leahy and Sanders and Congressman Welch also shared their admiration for the strength of these individuals.

Tucked in the back of York’s historic (circa 1754) downtown Central Market, YorKitchen, a shared commercial kitchen incubator officially opened its doors this morning. The crowd of nearly 40 local supporters applauded as Deputy Secretary Kathleen Merrigan, York County Economic Development officials and local officials cut the ribbon at the entrance to the state-of-the-art kitchen.  The kitchen was funded in part through Rural Development.

Before kicking off this year’s ‘Know Your Farmer, Know Your Food’ college tour in North Carolina, I took a moment to reflect on why these college visits are so important. As President Obama said in his State of the Union address, we must out-educate the world in order to win the future.  Indeed, during the eight years that I spent as a college professor, I was constantly reminded that investing in our nation’s young minds is investing in our nation’s future. With this in mind, this year, members of USDA leadership will join the Secretary and myself in engaging America’s youth in a critical dialogue about our food system, our rural economy, and the economic opportunities associated with local and regional markets.