Greetings from New Mexico, the Land of Enchantment! I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years. This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state. It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16th annual National Farmers Market Week.
Audio story from USDA Radio available on the USDA website.
The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from. Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers. That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed.