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national peanut board

Event in the Big Apple is No Small Peanuts

You may not see the natural connection between peanut farmers and New York City. However, I recently had the chance to see both worlds collide during a National Peanut Board meeting in the big apple. In addition to the normal items of business, the board also planned some unique peanut-inspired events for New Yorkers.

The National Peanut Board is one of the more than 20 industry Research and Promotion Programs that my agency – the Agricultural Marketing Service (AMS) oversees. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. The Peanut Board recently invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. This proved to be very successful as everyone soon learned that our peanut farmers have a strong connection to New Yorkers and to people all over the world.

How Industries Create a Research and Promotion Program

We often talk about the many ways research and promotion (R&P) programs benefit both ag industries and the consumer. Our nation’s farmers and ranchers leverage these programs and the pooled resources they collect to help overcome marketing barriers and connect with consumers. R&P programs are self-help initiatives that are national in scope and funded by the industry to help these businesses continue to strengthen their rural economies and the communities they support.

To form a new R&P, there are specific steps that the industry and USDA follow:

Back to School, Back to Healthy After-School Snacking

Kids love to snack.  But snacking—if done right—doesn’t have to be a bad thing. There are plenty of tasty and healthy options available that will help satisfy the snack-attack of even the pickiest eaters.

Incorporating fresh fruit, like watermelon, into after-school snacks is a great choice for kids who have a bit of a sweet tooth.  And, as an excellent source of Vitamins A, B6 and C, a two-cup serving of watermelon packs a good nutritional punch that any parent can appreciate.  Watermelon Sandwich Wraps can be a perfect after-school snack.  For more creative ideas on how to serve this healthy treat, take a look at the top ten ways to enjoy watermelon