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national watermelon promotion board

Grooming New Women Leaders in the Fruit and Vegetable Industry

Meet Mariana Lizeth González Sánchez

The future of agriculture is bright when looking at young people like Mariana Lizeth González Sánchez, a current member of the National Mango Board. With nearly 8 years’ experience in the mango industry, Sanchez is the manager of exports at EB International. In her role, Sanchez is responsible for purchasing, logistics, exporting and marketing of mangos.

Helping Ag Businesses Reflect on their Accomplishments and Look to the Future

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers.

Back to School, Back to Healthy After-School Snacking

Kids love to snack.  But snacking—if done right—doesn’t have to be a bad thing. There are plenty of tasty and healthy options available that will help satisfy the snack-attack of even the pickiest eaters.

Incorporating fresh fruit, like watermelon, into after-school snacks is a great choice for kids who have a bit of a sweet tooth.  And, as an excellent source of Vitamins A, B6 and C, a two-cup serving of watermelon packs a good nutritional punch that any parent can appreciate.  Watermelon Sandwich Wraps can be a perfect after-school snack.  For more creative ideas on how to serve this healthy treat, take a look at the top ten ways to enjoy watermelon