pilot project

March is National Nutrition Month. Throughout the month, USDA will be highlighting results of our efforts to improve access to safe, healthy food for all Americans and supporting the health of our next generation.

Fish and fowl, sowing and reaping, nutrition and agriculture… certain words and concepts naturally go hand in hand, and March is a month to celebrate both the foundation and purpose of the American food system. With March designated as National Nutrition Month and March 15 as National Agriculture Day, the time is ripe to reflect on healthy eating goals and to express gratitude for the farmers, fishers, and ranchers who provide the foods to fuel our nation.

USDA’s Food Distribution Programs work at the intersection of nutrition and agriculture. Each year, USDA purchases more than 2 billion pounds of food worth nearly $2 billion from American farmers and distributes the food to schools, food banks, Indian Tribal Organizations, disaster feeding organizations, and other charitable institutions and feeding organizations. The programs benefit both ends of the food chain by supporting local agriculture and the economy while also providing a nutrition safety net for vulnerable Americans.

Fruits and vegetables are at the top of USDA’s back to school list, and just in time for the new school year, the Pilot Project for Procurement of Unprocessed Fruits and Vegetables is making it easier for schools in eight states to purchase them. The 2014 Farm Bill authorizes the pilot in not more than eight states participating in the National School Lunch Program, and provides them with an opportunity to better access nutritious foods. The pilot also helps create and expand market opportunities for our nation’s fruit and vegetable producers, opening the door for a variety of vendors, small growers, food hubs and distributors to supply unprocessed fruits and vegetables to participating schools.   

So far, five states (California, Connecticut, Michigan, New York and Oregon) have spent over $600,000 through the pilot from February through June 2015. Several California districts contracted a produce distributor to connect local and regional producers with schools to receive peaches, cauliflower, apricots, and kale from their state. Students in Oregon are chomping on pears from the Pacific Northwest, while many Connecticut and New York schools are feasting on Macintosh apples from Massachusetts orchards and Empire apples from New York. Virginia, Washington, and Wisconsin were also selected for the pilot and will begin receiving deliveries of fruits and vegetables in the coming months.

Earlier today, Secretary Vilsack announced the results of the Healthy Incentives Pilot (HIP) , a pilot project designed to test the impact of incentivizing fruit and vegetable purchases among SNAP recipients. The pilot showed that an ongoing investment of less than 15 cents per person per day may result in a 25 percent increase in fruit and vegetable consumption among adults. Adults receiving the HIP incentive consumed, on average, an ounce more fruits and vegetables per day than non-participants.

These are promising and exciting results. But we know that there is no silver bullet that can solve the problems of poor diet and obesity among American children and families. Despite increased public awareness of the vital role of nutritious food choices and proper physical activity on our health, the habits of most Americans—SNAP recipients and non-recipients alike—fall short of the recommendations of the Dietary Guidelines for Americans. And although research shows that healthy foods aren't necessarily more expensive than less healthy options, many low income people face additional time and resource challenges when it comes to putting healthy food on the table that can make less healthy options seem more appealing.